What Are the10 Most Popular Valentine’s Gifts? – Smart Wills : Smart Wills (2024)

What Are the10 Most Popular Valentine’s Gifts? – Smart Wills : Smart Wills (1)

In Canada, awareness of Valentine’s day began towards the middle of the nineteenth century. By 1900 printed cards began to replace written letters due to improvements in printing technology. Over the years, ready-made cards were an easy way for people to express their emotions. In the States and then in Canada, the industrialists and the manufacturers of paper lace and cards worked hard to promote their products, creating a change in the numbers of cards being sent to include everyone in the holiday. Over the years since the mid-nineteenth century, Canadians continue to profess their love for their partner and sweetheart. What is no longer the same is the fact that gifts of chocolate, jewelry and lingerie are now added to the gift of a love message.

Today here are the top 10 most popular Valentine’s Day gifts…

1. Valentine’s Day cards

Although cards are usually given in combination with other gifts like flowers or chocolates, more than 52% of consumers will present their loved ones with a Valentine’s Day card. You can score some extra points by personalizing your card with a photo or heartfelt poem.

2. Personalised gifts

More consumers are choosing personalized gifts to make a good impression on Valentine’s Day, and some of the popular choices include personalized cards and romantic collages.

3. Chocolates

As cliché as it might be, the heart-shaped box of chocolates is still one of the most popular Valentine’s gifts, and nearly 48% of consumers say chocolate is one of the top gifts they present to their sweetheart.

4. Flowers

Flowers are still one of the most romantic Valentine’s Day gifts, according to 34% of consumers. Some of the most popular types of Valentine flowers include roses, carnations, lilies, tulips and even sunflowers.

5. Dinner for two

Whether it’s a candlelit dinner at home or a romantic restaurant out of town, dinner for two is still the Valentine’s gift of choice for nearly 35% of couples.

6. Clothing

Although slightly less traditional than flowers or chocolate, clothing also makes for a popular gift, and 25% of consumers will choose something in this category for their significant other.

7. Gift vouchers

Not sure what your lover might want this year? Gift cards are the Valentine’s Day present of choice for 12.6% of consumers.

8. House plants

Although they’re not as popular as flowers, more consumers are choosing to give their Valentine house plants, since they last longer than flowers.

9. Perfume

Perfume is another popular Valentine’s gift for him and her but choosing the right scent can be tricky no matter how long you’ve known each other. If you’re not sure, take a peek at your partner’s perfume collection and see whether they tend to prefer citrus notes or floral fragrances.

10. Jewellery

Jewellery is still a popular Valentine gift for him or her, and although men are more likely than women to choose something in this category, watches or maybe cufflinks can make excellent men’s gifts.

But in keeping with life planning, Valentine’s Day isn’t just a holiday for couples. It’s a chance to show the people in your life you care. This year, you can do that by giving the gift of peace of mind and protection. Whether you love or hate this holiday, it’s a great reminder to show your loved ones you care. We’re not talking about sending flowers or chocolates to a significant other. We’re talking about expressing gratitude for everyone in your life that you love.

Valentine’s Day is an opportunity to go above and beyond to express your appreciation! Anyone important in your life from your partner, your kids, neighbours, parents, siblings, or friends is sure to appreciate a gesture of kindness, especially after such a long and difficult year. Gifting a Will may not be your typical Valentine’s Day gift but, when you think about it, it’s the gift that keeps on giving.

Read a bit about New Year’s Resolutions

Want more information?

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This material is for general information and educational purposes only. Information is based on data gathered from what we believe are reliable sources. It is not guaranteed as to accuracy, does not purport to be complete and is not intended to be used as a primary basis for investment decisions.

What Are the10 Most Popular Valentine’s Gifts? – Smart Wills : Smart Wills (2024)


What Are the10 Most Popular Valentine’s Gifts? – Smart Wills : Smart Wills? ›

The top gifts include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%).

What are the most commonly exchanged Valentine's Day gifts? ›

The top gifts include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%).

What are the top 7 best selling products or services for Valentine's Day? ›

What to Sell on Valentine's Day?
  • Chocolates/Sweets. Nearly 30% of US adults wished to receive chocolate and sweets on this occasion. ...
  • Flowers. How can we celebrate Valentine's Day without a luxurious bouquet of roses? ...
  • Gift Cards/Vouchers. ...
  • Clothing. ...
  • Perfumes. ...
  • Valentine's Day Cards. ...
  • Jewelry. ...
  • Lingerie.
Jan 16, 2024

What is the most sold item on Valentine's Day? ›

Candy: As the saying goes, “Candy for the win!” It comes as no surprise that candy tops the list, with 57% of people purchasing sweets for their loved ones on Valentine's Day. Chocolates, in particular, are a timeless classic and a symbol of romance.

What is a normal Valentine's Day gift? ›

Sweet Indulgence in Valentine's Day Chocolates

Perceived as a cliché by some, the iconic heart-shaped box of chocolates never loses its charm and continues to be among the most favored Valentines gifts.

What is the most expensive Valentine's Day gift? ›

Diamonds seem to be a great option when you are aiming for the most expensive present. The Chopard 201 Carat watch will costs you a shocking €20 million. But it's not just an ordinary watch. The model is decorated with 874 diamonds in very unusual hues and special shapes, giving the watch a spectacular look.

What's the most popular Valentine's candy? ›

First, What's the Most Popular Valentine's Day Candy? According to Candystore.com's annual report from 2023, conversation hearts made a stunning comeback, being the top Valentine's Day candy choice for 17 U.S. states.

What is trending for Valentine's Day 2024? ›

Nostalgic jewelry is trending, particularly lockets for holding cherished memories. Worn patinas and vintage styles make them romantic and practical. Heartfelt charms on necklaces are gaining popularity too, with charm options to cater to various interests, from sports to cooking, adding a personal touch to the trend.

What is the average gift for Valentine's Day? ›

Valentine's Day Spending Statistics

Now let's see some more spending stats: The most popular gift choice is candy at 57%, followed by greeting cards at 40% and flowers at 37%. – National Retail Federation (NRF) Jewelry is an equally popular option in America, with shoppers spending on average $45 per person in 2022.

What are most consumers buying for Valentine's Day? ›

For Valentine's Day 2024, roughly half of surveyed U.S. shoppers said they would buy chocolate or candy as a gift for another, making it the most shopped for Valentine's Day gift. About a third of respondents said they intended to purchase flowers.

What is the best thing for Valentine's Day? ›

As the holiday of love, Valentine's Day is the perfect occasion to give those traditionally romantic gift ideas that shouldn't be overlooked as "basic." Namely, flowers! A bouquet of roses is a sweet gesture for your longtime partner or new boo to express your adoration.

What is the most ordered products online? ›

Among U.S. consumers the two most popular categories for online purchases are Clothing and Shoes. 43 percent and 33 percent of consumers respectively chose these answers in our representative online survey. The survey was conducted online among 10,051 respondents in the United States, in 2024.

What is the best gift to sell on Valentine's Day? ›

Most popular gifts: Acrylic plaques, Cards, Couple apparel, Mugs and Tumblers, Pet items, Candles, Custom gift boxes, Couple canvases or posters, Tech accessories, and Personalized Teddy Bears. Special gifts for her: Customized jewelry and Lingerie. Meaningful items for him: Watches and Sportswear.

What are the three most common gifts during Valentine's Day? ›

If you're unsure about what to get your special someone for Valentine's Day, the survey says that the most traditional gifts are the most desired: 48% want a nice dinner at a restaurant. 34% want chocolates. 31% want flowers.

What is usually given on Valentine's Day? ›

This can be done by giving flowers, chocolates, Valentine's cards or just a nice gift. Love notes can be given to one another. These notes that people give out are also called valentines. Some people pick one person and call them their "Valentine" as a gesture to show love and appreciation.

Which people most likely receive gifts for Valentine's Day? ›

The majority of ladies are planning to pick up a greeting card and/or candy for their Valentine. Most gents will be getting flowers, candy and/or jewelry.

What is the most common candy given on Valentine's Day? ›

Conversation hearts, otherwise known as Sweethearts have consistently risen to the top of Valentine's candy sales, with their peak selling period only six weeks long.

Who should be gifted on Valentine's Day? ›

Valentine's Day is a celebration for everyone, regardless of gender. It's a day when both partners can express their love and appreciation for each other. It is the celebration of your love story. It is the celebration of your partner for who they are and how lovely their presence is!


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