Planned Valentine’s Day spending in the United States was expected to reach just under 26 billion U.S. dollars in 2024. This is an increase of about two billion dollars from 2022, but roughly the same amount that had been projected for 2023. Valentine’s Day is celebrated every year on February 14th and is commonly considered the most romantic holiday of the year.
Are you excited for Valentine’s Day?
When asked whether they were planning to celebrate Valentine's Day in 2024, just over half of U.S. survey respondents stated they would. The number of participants in the United States tends to stay similar each year, but has decreased overall compared to a decade and a half ago.
What do Americans spend their money on for Valentine’s Day?
In recent years, some of the more popular gifts or experiences to give someone special on Valentine’s Day in the United States were candy and/or a greeting card. Other gifts commonly given and received, included flowers and an evening out. When it comes to the gift recipient, the majority of spending was for the buyer's significant other (or spouse), followed by other family members.
FAQs
Planned Valentine's Day spending in the United States was expected to reach just under 26 billion U.S. dollars in 2024. This is an increase of about two billion dollars from 2022, but roughly the same amount that had been projected for 2023.
How much did Americans spend on Valentine's day 2024? ›
This display of love will not come cheap. The National Retail Federation (NRF) estimates that consumers will spend a record $25.8 billion, an average of $185.81 per person, on Valentine's Day in 2024. It is no wonder that US retailers love the holiday. So, who was this Saint Valentine to whom they owe the windfall?
How many roses are sold on Valentine's day in the US? ›
The National Retail Federation estimates people will spend $2.6 billion on Valentine's Day flowers, but that includes everything from azaleas to zinnias. The Society of American Florists says that 250 million roses are produced for the holiday, but it doesn't estimate spending.
How much money is expected to be spent on flowers in 2024 for Valentine's day? ›
The top gifts include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%). New spending records are expected for jewelry ($6.4 billion), flowers ($2.6 billion), clothing ($3 billion) and an evening out ($4.9 billion).
What are the consumer trends for Valentine's day 2024? ›
Some 33% will shop in department stores, while 31% will head to discount stores, and 17% will buy from florists, the NRF notes. Candy (at 57%), greeting cards (40%), and flowers (39%) will be the most popular gifts. But don't discount an evening out, which ranks at No. 4 with 32%.
How much money is spent on Valentine's Day in USA? ›
U.S. consumers alone are expected to spend $25.8 billion on Valentine's Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics.
When was valentines day 2024? ›
Valentine's Day: February 14, 2024.
What is the most purchased Valentine's Day gift in the United States? ›
For Valentine's Day 2024, roughly half of surveyed U.S. shoppers said they would buy chocolate or candy as a gift for another, making it the most shopped for Valentine's Day gift. About a third of respondents said they intended to purchase flowers.
Which country grows most of the roses that are sold in the US on Valentine's Day? ›
Final answer: Colombia is the country that grows the majority of the roses sold in the USA on Valentine's Day, thanks to its favorable climate, geographical conditions, and logistical advantages.
How many valentines Day cards are sold each year in the United States? ›
Americans send 145 million Valentine's Day cards each year. According to Hallmark, a whopping 145 million Valentine's Day cards are exchanged every February 14 (and that's not even including all those kids' valentines exchanged in classrooms!).
“Mom-and-pop restaurants, local flower shops and small jewelry stores are the ones that really benefit from this holiday,” said Mamun. “There are even customizable candy shops with products you can write a name on.”
Who spends more money on Valentine's day? ›
40% said they would spend money on Valentine's Day cards, 39% on flowers, 32% on an evening out and 22% on jewelry. Not only that, Valentine's Day tends to be the most popular day to get engaged. Spending differs by gender and age. Men spend more on Valentine's Day ($200+), while women usually spend less.
How much does a dozen roses cost on Valentine's day? ›
Cost per dozen
FinanceBuzz says it found the above prices based on “the price for a standard order of one dozen long-stem roses from at least three individual florists or flower shops in each state.” From there, costs were averaged. Nationally, the average cost for a dozen roses is $88.61.
Who is the target market for Valentine's Day? ›
Set your sights on the right target
On Valentine's Day, men are the big spenders – in fact, men spend about twice as much as women on Valentine's gifts. For many brands and advertisers, it might well be worth creating a campaign focusing on a male audience. Also, the typical Valentine's day shopper tends to be younger.
How much will Valentine's Day shopping add to the economy? ›
Valentine's Day Is an Economic Engine
The National Retail Federation (NRF) estimates that 53% of consumers plan to celebrate Valentine's Day, and $25.8 billion will be spent on the holiday this year, or about $185.81 per household.
Is Valentine's Day still a trend? ›
Valentine's Day, once a modest celebration of love, has undergone a remarkable transformation in India in recent times. The traditional concept of expressing affection has evolved into a commercial extravaganza, influenced by global trends and marketing strategies.
How much money total is predicted to be spent for Valentine's Day? ›
Retailers and restaurants are ready to cash in on an expected $25.8 billion for Valentine's Day spending this year, including $14.2 billion consumers will spend on significant others, according to the National Retail Federation (NRF). The total spending estimate is a bit less than the $25.9 billion reported in 2023.
How much chocolate do Americans buy every year for Valentine's Day? ›
The National Confectioners Association tells the Chamber that 92% of Americans plan to purchase candy for Valentine's Day this year, including 58 million pounds of chocolate — one of the holiday's most popular candies. Overall, the Valentine's Day season represents about $4 billion in confectionery sales each year.
How much did it cost to make Valentine's Day? ›
Which state spends the most on Valentine's Day? ›
Now, you may think residents in bigger states such as New York, Texas, California, and Florida would be the highest spenders on Valentines Day gifts. According to Clark's article, residents of Idaho, just to the north of Nevada, are the biggest spenders for this romantic holiday.
