Valentine's Trends for 2024 - Craft Industry Alliance (2024)

by Kate Ankeny | Jan 29, 2024

Valentine's Trends for 2024 - Craft Industry Alliance (1)

Hangable Fake Cake Mirror from Kimoshicakes.

Valentine’s Day is just around the corner. This holiday presents lots of opportunities for creative businesses to present fresh DIY projects for kids and adults, as well as remake existing items in this year’s trending colors.

According to Drive Research, up to 52% of consumers this year are gearing up to celebrate Valentine’s Day, with an average spending of $192. This marks an increase from the previous year’s average of $175. The allure of online shopping persists, with 35% of consumers opting for virtual storefronts to find the perfect gifts.

Go beyond hearts and flowers this year and stand out from the crowds with these 2024 Valentine’s Day craft trends.

Valentine's Trends for 2024 - Craft Industry Alliance (2)

Valentine's Trends for 2024 - Craft Industry Alliance (3)

Left: trending berry color pallette. Right: Neutrals and cream color pallette.

Color trends

When it comes to color, berry colors will dominate, including rich reds, deep purples, and muted pinks. The calming palette of neutrals and creams we saw last year will continue to be popular this year.

Left/top: Personalized Vinyl Record Song Lyrics home decor from AMZprint. Right/bottom: Valentine’s Day Knitting Patterns with Hearts from ewe ewe.

Foodie Gifts

For the food-obsessed in your life, consider a foodie-themed gift. Patterns and imagery featuring candy and trendy foods are being incorporated into home decor and personal items. Searching for a unique gift for the taco enthusiast in your life? Nothing says “Happy Valentine’s Day” like a crocheted emotional support taco!

Popular food imagery:

  • cakes
  • Pop Tarts
  • Goldfish crackers
  • Jello
  • candy
  • pizza
  • tacos

Popular decor items featuring food imagery

  • jewelry boxes
  • mirrors
  • wall art
  • throw pillows
  • coasters
  • plates, bowls, and cups

Valentine's Trends for 2024 - Craft Industry Alliance (6)

Valentine's Trends for 2024 - Craft Industry Alliance (7)

Left/top: Heart and Monogram Ornaments Wool Felt Supply Kit from Lolli & Grace. Right: Heart Stitchable Buttons from Katrinkles.

Artistic Experiences

Craft kits and artistic experiences have witnessed a significant surge in popularity over the past year. According to Etsy, searches on the platform for “kids crafts” have increased by 250% year over year. Crafting for Valentine’s Day not only allows kids to have fun while unleashing their imagination but also provides them with the chance for do-it-yourself gifting. This trend extends to adults too, with a plethora of ready-made kits catering to various skill levels available in the market.

Craft ideas for kids

  • heart-shaped sun catchers
  • heart string art
  • old fashioned Valentine card kits with doilies
  • heart garland

Craft ideas for adults

  • felt ornaments
  • string art
  • embroidery kits
  • punch needle kits

Valentine's Trends for 2024 - Craft Industry Alliance (8)

Make and gift heart engraved plant pots with this tutorial from Kingston Home. These decorative pots will brighten up a home all year long!

Couples’ Gifts

This Valentine’s season, the trend in gift-giving is shifting towards thoughtful and personalized couple’s gifts. From matching sweatshirts that reflect complementary styles to customized home decor items featuring cherished moments like anniversary dates and favorite songs, these items make Valentine’s Day more personal than ever.

Product ideas:

  • couples hoodies
  • “Our song” wall hanging
  • personalized scrapbook or photobook
  • custom couples name light
  • matching jewelry
  • star maps

Evergreen Household Gifts

For Valentine’s Day 2024, we’re seeing a rising trend around giving evergreen household items, gifting decor, and household items that transcend the holiday. Beyond fleeting expressions, these gifts, such as pastel-hued mugs and dish towels adorned with special handmade touches, provide recipients with lasting value, offering both flexibility and a reminder of love in their daily lives.

Product ideas:

  • handmade ceramic mugs, cups, plates and bowls
  • embroidered and screen-printed dish towels
  • decorative throw pillows
  • hand painted vases and planters

Valentine's Trends for 2024 - Craft Industry Alliance (9)

Valentine's Trends for 2024 - Craft Industry Alliance (10)

Left/Top: Handmade Pressed Flower Forget Me Not Heart Locket from FloralMemoriesJewel. Right/bottom: Kids Valentines Felt Kit from Fern and Love.

Nostalgic Jewelry

Nostalgic jewelry is trending, particularly lockets for holding cherished memories. Worn patinas and vintage styles make them romantic and practical. Heartfelt charms on necklaces are gaining popularity too, with charm options to cater to various interests, from sports to cooking, adding a personal touch to the trend.

Product ideas:

  • heart lockets
  • charm necklaces and bracelets
  • pressed flower jewelry
  • vintage inspired rings, bracelets, and necklaces

From timeless favorites like candy to emerging trends in foodie gifts, artistic experiences, couples gifts, evergreen household goods, and nostalgic Jewelry, this Valentine’s season is inspiring thoughtful creativity and heartfelt gifting.

Valentine's Trends for 2024 - Craft Industry Alliance (11)

Kate Ankeny

Operations Manager and Outreach Coordinator

Kate has a background working in the arts non-profit, marketing, and design industries. She has coordinated with craft business owners to put on workshops, guest artist residencies, discussions, and large scale creative events. In her design business, she creates visual branding, websites and promotional pieces for creative entrepreneurs. She lives in Silverthorne, Colorado.

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Valentine's Trends for 2024 - Craft Industry Alliance (2024)


Valentine's Trends for 2024 - Craft Industry Alliance? ›

While candy and greeting cards remain the most popular Valentine's gifts, consumers are also setting records on spending for jewelry, flowers, clothing and an evening out this year as they celebrate the romantic relationships in their lives.

What is trending for Valentine's Day in 2024? ›

While candy and greeting cards remain the most popular Valentine's gifts, consumers are also setting records on spending for jewelry, flowers, clothing and an evening out this year as they celebrate the romantic relationships in their lives.

What are the colors for Valentine's Day in 2024? ›

Shades of Love: Red and White Color Combination for Valentines Day Decor in 2024. As Valentine's Day approaches in 2024, love is in the air, and what better way to celebrate this special occasion than by infusing your surroundings with the timeless and captivating combination of red and white?

What is the food trend for Valentine's Day 2024? ›

Trend 2: Valentine's Day

It's a holiday, so calories don't count, right? Overall, pasta sales increased by 11%, steak by 12%, and dessert sales by 13% compared to January.

What are the top 3 items consumers buy for Valentine's Day? ›

Beyond The Classic Heart-Shaped Bouquet And Chocolates

While flowers, candy and greeting cards still top the list of main gifts, younger generations are shifting the way Valentine's Day is being celebrated, looking beyond traditional gifts.

What is the marketing trend for Valentine's day in 2024? ›

The overarching theme for Valentine's Day in 2024 revolves around community and meaningful connections. Brands are encouraged to create authentic messages that resonate with the values of their audience, going beyond mere promotional content.

What is the love calendar in 2024? ›

It starts from February 7. These seven days of love are Rose Day (February 7), Propose Day (February 8), Chocolate Day (February 9), Teddy Day (February 10), Promise Day (February 11), Hug Day (February 12), and Kiss Day (February 13).

What is the theme color for 2024? ›

Pantone named Peach Fuzz (Pantone 13-1023) as its Color of the Year for 2024. The soft, heartfelt hue expresses the desire to nurture kindness, compassion, and connection—all while fostering a deep coziness as we seek a peaceful future.

What are the 3 colors of Valentine's Day? ›

What are the Valentine's Day colors? Pop into any flower shop or even a festive hotel or restaurant and there's no arguing that red, white, and pink are the official colors of Valentine's Day.

What does wearing black on Valentine's Day mean? ›

It's a day to celebrate love, so don't hesitate to go over the top! Similarly, you can wear black on Valentine's Day to symbolise your disinterest or blue to indicate your interest in dating.

What is the food trend in February 2024? ›

Dishes like seafood pasta, grilled fish, and shrimp scampi take the spotlight, appealing to those looking for meatless options. Mardi Gras Revelry: Flavorful Cajun Creations: As Mardi Gras approaches with its festive flair and vibrant colors, restaurants across the globe embrace the spirit of this carnival season.

What is the most popular Valentine's Day meal? ›

1. Steak with peppercorn sauce. Every Valentine's Day, steak is the overwhelming favourite of Good Food users. Thousands of you want to know how to cook the perfect steak (top tip: the secret is quick cooking and constant attention).

What is chocolate day February? ›

Chocolate Day, the sweetest day of Valentine's Week, is celebrated every year on February 9. People across the globe observe this day as a part of a week-long celebration leading up to Valentine's Day on February 14.

What is the most popular arrangement sold on Valentine's Day? ›

The most popular flower to give on Valentine's Day is the red rose. Red roses have long been a symbol of romantic love. However, if red roses aren't to their taste, you could always gift other popular Valentine's Day flowers, such as lilies, tulips or carnations.

What are the top 7 best selling products or services for Valentine's Day? ›

What to Sell on Valentine's Day?
  • Chocolates/Sweets. Nearly 30% of US adults wished to receive chocolate and sweets on this occasion. ...
  • Flowers. How can we celebrate Valentine's Day without a luxurious bouquet of roses? ...
  • Gift Cards/Vouchers. ...
  • Clothing. ...
  • Perfumes. ...
  • Valentine's Day Cards. ...
  • Jewelry. ...
  • Lingerie.
Jan 16, 2024

What is the most gifted item on Valentine's Day? ›

1. Valentine's Day cards. Although cards are usually given in combination with other gifts like flowers or chocolates, more than 52% of consumers will present their loved one with a Valentine's Day card. You can score some extra points by personalising your card with a photo or heartfelt poem.

What is special on 14 February 2024? ›

Happy Valentine's Day 2024: Valentine's Day falls annually on February 14. The celebrations for the day of love begin a week before, starting with Rose Day and ending with Kiss Day.

What is 7 to 14 February 2024? ›

7 February to 14 February- Valentine's Week 2024

While the main Valentine's Day is celebrated on the 14th of February, the additional occasions start from the 7th of February and go on till the 14th of February.

What holiday is on February 14 2024? ›

It's Valentine's Day, Quirkyalone Day, National Library Lover's Day, International Book Giving Day, National Ferris Wheel Day… and much more!

What day is today in Valentine's week 2024? ›

Valentine's Week 2024 Full List
Valentine's Week DateDay in Valentine's WeekValentine's Week Day
11th February 2024SundayPromise Day
12th February 2024MondayHug Day
13th February 2024TuesdayKiss Day
14th February 2024WednesdayValentine's Day
4 more rows
Feb 14, 2024


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