![Valentine's Day spending is expected to hit over $25 billion (1) Valentine's Day spending is expected to hit over $25 billion (1)](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
FILE: A florist makes a Valentine’s Day floral arrangement at Flower Imagination in Salt Lake City, on Monday, Feb. 13, 2023. (Kristin Murphy, Deseret News)
(Kristin Murphy, Deseret News)
SALT LAKE CITY — According to the National Retail Federation, the average American will spend about $185 celebrating Valentine’s Day this year. The nation as a whole spends an estimated $25.8 billion.
Popular Valentine gifts
Of those questioned, 57% said they’re planning to give candy to someone special. That’s followed by greeting cards at 40% and flowers at 39%.
However, the study showed the least popular gift item is gift cards at just 19%. Online shopping seems to be our favorite way to find something for those special people and pets, followed by department stores, discount shops, and florists.
![Valentine's Day spending is expected to hit over $25 billion (2) Valentine's Day spending is expected to hit over $25 billion (2)](data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==)
The study asked more than 8,300 consumers about their Valentine’s shopping plans.
Related:Looking for a unique Valentine’s Day Idea? Hop on the Valentines Date Nite Train
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Overall, consumers plan to spend a total of $25.8 billion in the US, slightly lower than last year's $25.9 billion. If realized, this year's figure would be the third-highest amount, after 2023 and the year of 2020, when it stood at $27.4 billion.
How much money will people spend on Valentine's Day? ›
Americans will spend about $25.8 billion overall on the holiday this year – just a tick down from $25.9 billion last year. Valentine's Day spending peaked at $27.4 billion in 2020.
How much will be spent on Valentine's Day 2024? ›
This display of love will not come cheap. The National Retail Federation (NRF) estimates that consumers will spend a record $25.8 billion, an average of $185.81 per person, on Valentine's Day in 2024. It is no wonder that US retailers love the holiday. So, who was this Saint Valentine to whom they owe the windfall?
What are 8 billion of these produced annually for Valentine's Day? ›
There are enough candy hearts made each year to stretch from Valentine, Arizona to Rome, Italy, and back again. The number of these candy hearts produced is approximately 8 billion.
How much money is spent in the USA each year from the sale of Valentine's Day roses? ›
Given the average price in supermarkets over the whole year for a dozen roses was a bit over $12, this means people in the U.S. are spending more than $3 billion annually.
Is Valentine's Day about money or love? ›
Valentine's Day, whether you're coupled up with your boo or celebrating being single, is about love.
How does Valentine's Day affect the economy? ›
According to the National Retail Federation (NRF), 62% of consumers ages 25-34 plan to celebrate Valentine's Day in 2024. The projected total in general for spending is $25.8 billion, while the projection for spending specifically on significant others is $14.2 billion.
Why is Valentine's day expensive? ›
“Valentine's Day is a one-day opportunity. So sellers almost need a higher markup on the candy items to justify stocking the specially-packaged products,” Talbott said. At the same time, plenty of shoppers will likely not even be thinking about the price as Feb.
How much did it cost to make Valentine's day? ›
What are most consumers buying for Valentine's day? ›
For Valentine's Day 2024, roughly half of surveyed U.S. shoppers said they would buy chocolate or candy as a gift for another, making it the most shopped for Valentine's Day gift. About a third of respondents said they intended to purchase flowers.
Oruch, a University of Kansas English professor, determined that Chaucer was the first to link love with St. Valentine in his 14th-century works "The Parliament of Fowls" and "The Complaint of Mars," notes the Times. Therefore, Oruch claimed, Chaucer invented Valentine's Day as we know it today.
Why is Valentine's day important? ›
The 8th-century Gelasian Sacramentary recorded the celebration of the Feast of Saint Valentine on February 14. The day became associated with romantic love in the 14th and 15th centuries, when notions of courtly love flourished, apparently by association with the "lovebirds" of early spring.
What are the top 7 best selling products or services for Valentine's day? ›
What to Sell on Valentine's Day?
- Chocolates/Sweets. Nearly 30% of US adults wished to receive chocolate and sweets on this occasion. ...
- Flowers. How can we celebrate Valentine's Day without a luxurious bouquet of roses? ...
- Gift Cards/Vouchers. ...
- Clothing. ...
- Perfumes. ...
- Valentine's Day Cards. ...
- Jewelry. ...
- Lingerie.
How much money is spent for Valentine's Day? ›
U.S. consumers alone are expected to spend $25.8 billion on Valentine's Day this year, according to a survey released by the National Retail Federation and Prosper Insights & Analytics.
How much is spent on Valentine's Day 2024? ›
Planned Valentine's Day spending in the United States was expected to reach just under 26 billion U.S. dollars in 2024. This is an increase of about two billion dollars from 2022, but roughly the same amount that had been projected for 2023.
How much do 12 roses cost on Valentine's Day? ›
Across the country, the average cost of a dozen roses is $88.61. The average cost in 21 states lands within five dollars of that total.
How much should you spend on Valentine? ›
Generation | Celebrating Valentine's Day | Average planned spend (£) |
---|
Millennials | 79.62% | £61.28 |
Gen X | 68.02% | £45.03 |
Baby boomers | 52.15% | £30.86 |
Silent generation | 39.36% | £38.60 |
1 more rowFeb 9, 2024
How do you budget for Valentines Day? ›
Celebrating Valentine's Day on a budget doesn't have to disappoint.
- 1| Weekend Away At InTown Suites.
- 2| Flowers From The Heart.
- 3| Valentine's Day Scavenger Hunt.
- 4| Recreate Special Memories.
- 5| Best Friends Date Night.
- 6| Share Love Notes & Memories.
- 7| Create An Edible Bouquet.
- 8| Valentine's Day Playlist.
Are things more expensive on Valentines Day? ›
Americans who participate in Valentine's Day festivities paid 4.7% more when purchasing candy for their valentines. When purchasing flowers, jewelry, or wine, they faced an uptick of 3%, 0.6%, and 4.7%, respectively.
How much did it cost to make Valentine's Day? ›