Valentine’s Day Flower Trends (2024)

A rose is a rose is a rose. Or is it? Unbeknownst to most of us, the 1990s spawned a virtual baby boom of rose varieties. Brought on by a fertile production period, today there are close to 120 rose varieties commercially available – up from the few dozen choices found in flower shops in the 1980s.

These new rose varieties have not only expanded the color palette – from extreme lights to bright brights – but have enhanced characteristics such as bloom size, shape, stem length and strength of fragrance. The Society of American Florists offers the following guide on the expanding color families of roses:

Rage for Red Roses

The new reds forroses range from shades of bright raspberry to majestic scarlet to velvety-dark red to orange-kissed hues.

Pretty Pink Roses

Chooseroses from the family of traditional bridal pinks or adopted siblings of hip hot pinks. Cousins on this family tree include peaches, apricots, corals and lavenders.

Yellow Roses

Whether crisp lemon, buttery hues, golden yellows or trendy two-tones, the variety of yellowroses cover a broad spectrum of color – and appeal. If you’ve never given flowers to a man before, introduce him to this family of colors. Yellow is the second most popular color cited by men. See Sending Flowers to a Man.

Bright White Roses

The trend toward neutral schemes for home environments makes an arrangement of lush whiteroses the perfect gift. Shades of white – ultra white, ivory, champagne lineages – are as lovely for weddings and romantic settings as they are easy complements to elegant home decors.

Roses are like fine wines, a delight to be savored and cultivated. Like an expanding wine cellar — florists’ coolers are now stocked with more choices worth learning about. After all, variety is the spice of life. Ask your florist what’s in stock. For the address to aflorist near you, visit our Florist Directory.

All you need to create a romanticValentine’s Daywith flowers is a little imagination and the help of your localflorist.

Roses in Unique Colors

A dozen redrosesremains the classic Valentine’s Day favorite. However, many women report that they adore roses in other colors just as much. There are hundreds of colors to choose from. The choices are endless and it’s easier than ever to select a rose that is as unique as your sweetheart.

Roses Designed in Arrangements

There are several ways to add a personal touch to the classic redroses. There is a plethora of red shades and textures available – from deep burgundy to pert reds with orange undertones. Ask yourfloristto create a unique arrangement – you can even bring in your favorite container from home for a custom-designed arrangement.

Tussie Mussie Flowers

TheTussie Mussieis a charming compact cluster of flowers with bound stems. A small crystal or glass vase makes the perfect container for this arrangement that typically features sweetheartroses, open garden roses, fragrant hyacinths, miniaturecarnations, pinocchio pompons, sweetpeas orfreesias.

Spring Flowers

Add a burst of spring to your Valentine’s winter with flowers such aslilies,alstroemeria,iris,tulips,daffodils, hyacinths, tuberoses orfreesias. A spring arrangement in a casual basket or clear glass vase makes a perfect accent for a romantic dinner.

Flowers in Bud Vases

With all of the sensational flowers available to choose from, even just one or two elegant blossoms can make a big impression.Lilies,gerberaand long-stemmedrosesare all exquisite choices – ask yourfloristwhat he has available.

Beautiful Plants

Bothgreen and blooming plantsmake romantic Valentine’s Day gifts.Spathiphyllum(commonly called “peace lily”),cylcamen,kalanchoesandazaleasare examples of the many varieties available to you. Ask yourfloristto combine flowering and green plants in a dish garden for a great long-lasting gift.

Flowers Come in All Shapes and Sizes

Add yourfloristto your romance team! Ask him to create a unique flower arrangement for your sweetheart – perhaps a wire heart or sphere encircled with heather or ivy. Afloristcan prove to be a man’s real best friend.

Order Flowers from a Local Florist

Talk to your florist about Valentine’s Day flowers. To find a florist, visit ourFlorist Directory.

Valentine’s Day Flower Trends (2024)

FAQs

Who began the trend of giving flowers for Valentine's Day? ›

Flowers and candy

The act of giving Valentine's Day flowers began around the turn of the 18th century. The custom is often attributed to King Charles XII of Sweden, who learned of the language of flowers while on a trip to Persia and brought it back with him to share with his subjects.

What is the most popular flower for Valentine's Day? ›

The most popular flower to give on Valentine's Day is the red rose. Red roses have long been a symbol of romantic love.

What is the importance of flowers in Valentine's Day? ›

Flowers have long been used as a form of expression for the people we love. They have a rich history of expressing emotion and passion, and they are an especially thoughtful way to show someone you care on Valentine's Day.

Is 12 roses enough? ›

12 Roses: The Treasure of a Dozen

The gift of a 12 roses is a simple way to tell someone they're loved and treasured. 12 is the number to ask a person to be yours forever and is often a romantic ideal.

Who popularized Valentine's day? ›

Lupercalia survived the initial rise of Christianity but was outlawed—as it was deemed “un-Christian”—at the end of the 5th century, when Pope Gelasius declared February 14 St. Valentine's Day. It was not until much later, however, that the day became definitively associated with love.

Who inspired Valentine's day? ›

Emperor Claudius II executed two men — both named Valentine — on Feb. 14 of different years in the third century. Their martyrdom was honored by the Catholic Church with the celebration of St. Valentine's Day.

What does 12 yellow roses mean? ›

But is it necessary to send Dozen Yellow Roses to someone? Our answer is no, it is not necessary. 12 Roses generally mean 'Be mine', so in the case of yellow roses, you can order any amount which is suitable to you, or perhaps in a number which is significant to you and the recipient personally.

Who buys most of the flowers for Valentine's Day? ›

As you would expect, men make most of the Valentine's Day purchases — about 62 percent. The men buy flowers primarily for their wives or significant others (82 percent). The balance goes to daughters, mothers and friends.

Why do girls want flowers for Valentine's Day? ›

Flowers remind her that you couldn't imagine life without her and show her how important she is to you. Arriving with a bouquet of flowers is a wonderful way to show her that you think about her when she's not around. She deserves to feel special and important, and flowers are a perfect way to send the message.

What flower means "I love you forever"? ›

Just when you thought the rose was the most meaningful flower, the heliotrope steals the show; it means eternal love.

Why are roses the most popular flower sent on Valentine's Day? ›

The Meaning Behind Red Roses

Red is the color of fire and passion, so it's the color that represents the intense, emotional aspect of love. It's no wonder why red roses are commonly given as gifts on Valentine's day to remind the lovebirds that their love is as passionate and hot as fire.

Who started the tradition of giving flowers? ›

The earliest dates of gifting flowers go back to the time of Ancient Egyptians, Greeks, and the Roman Empire. These three societies often used flowers in religious traditions. They based their personal use of flowers on their beliefs. The Greeks used them as props for storytelling.

When did the giving of Valentines start? ›

The 8th-century Gelasian Sacramentary recorded the celebration of the Feast of Saint Valentine on February 14. The day became associated with romantic love in the 14th and 15th centuries, when notions of courtly love flourished, apparently by association with the "lovebirds" of early spring.

What is the dark history behind Valentine's day? ›

One Valentine was a priest in third-century Rome who defied Emperor Claudius II after the ruler outlawed marriage for young men. St. Valentine would perform marriages in secret for young lovers, ultimately leading to his death.

Who founded the tradition of giving cards during Valentine's day? ›

One of the most popular ways to express love and affection is through the exchange of cards. Valentine's Day cards can be traced back to the 15th century, when the earliest known Valentine's Day letter was written by Charles, Duke of Orleans, to his wife while he was imprisoned in the Tower of London.

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