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Valentine’s Day is celebrated every year on February 14 and is widely considered the most romantic holiday of the year. Although the holiday’s roots are ancient and related to a Christian martyr, Saint Valentine of Rome, in today’s world, it is a celebration of love: both romantic love between partners, and platonic love between friends and family. On this day, children in the United States typically distribute Valentines cards and candy to their classmates and couples plan a romantic date night for the occasion. When asked whether they were planning to celebrate Valentine’s Day this year, just over half of adults in the United States said they would, making it one of the more divisive holidays. What's more, Americans seemingly became less likely to celebrate the event in recent years compared to the late 2000s and early 2010s.
Valentine’s Day expenditure
In 2024, consumers in the United States are expected to spend an estimated total of 26 billion U.S. dollars for Valentine’s Day, which would be roughly the same amount as in 2023, but a decrease when compared to the projected spending highs of 2020. 2024's total translates to an estimated average spend of just over 185 U.S. dollars per capita. That year, a large portion of the country’s Valentine’s Day sales were set to be attributed to romantic outings and jewelry.
Romance versus rising prices
As of early 2022, consumer behavior shifted somewhat compared to before as a result of global inflation issues. This increase in consumer good prices came about due to several contributing factors, including the COVID-19 pandemic, and its ensuing supply problems, as well as Russia's invasion of Ukraine. From focusing on buying necessities only to putting off buying gas, consumers around the world and in the United States have been paying close attention to their spending habits as of late. When asked how they would keep Valentine's Day spending costs down in 2024, about three in 10 U.S. consumers said they intended to look for lower cost gifts. Just over a fifth of respondents explained that they would be opting for a nice home-cooked meal instead of dining out.
This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.
D. Tighe Research expert covering consumer behavior, sporting goods retail, and the global toy industry.
Key insights
- Total expected consumer spending on Valentine's Day flowers in the U.S.
- 2.6bn USD
Detailed statistics
Planned flower expenditure for Valentine's Day in the U.S. 2010-2024
- Planned Valentine's Day spending on clothing in the U.S.
- 3bn USD
Detailed statistics
U.S. Valentine's Day planned spending by category 2024
- U.S. consumers expecting a gift for Valentine's Day
- 52%
Detailed statistics
Consumers expecting a Valentine's Day gift worldwide 2023, by country
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Overview
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- Premium Statistic Consumers planning to shop for Valentine's Day worldwide 2023, by country
- Premium Statistic Consumers expecting a Valentine's Day gift worldwide 2023, by country
- Premium Statistic U.S. Valentine's Day sales 2009-2024
- Premium Statistic U.S. Valentine's Day planned spending by category 2024
- Premium Statistic Total expected Valentine's Day spending on partners in the U.S. 2014-2024
- Premium Statistic Valentine's Day total planned spending on gifts in the U.S. by recipient 2024
- Premium Statistic Valentine's Day e-commerce spending change in the U.S. 2023, by segment
- Premium Statistic Annual change in Valentine's Day gift costs in the U.S. 2021-2022, by category
Overview
- Premium Statistic Consumers planning to shop for Valentine's Day worldwide 2023, by country
Consumers planning to shop for Valentine's Day worldwide 2023, by country
Consumers planning to shop for Valentine's Day worldwide in 2023, by country
- Premium Statistic Consumers expecting a Valentine's Day gift worldwide 2023, by country
Consumers expecting a Valentine's Day gift worldwide 2023, by country
Consumers expecting a gift from their significant other for Valentine's Day worldwide in 2023, by country
- Premium Statistic U.S. Valentine's Day sales 2009-2024
U.S. Valentine's Day sales 2009-2024
Total expected Valentine's Day spending in the United States from 2009 to 2024 (in billion U.S. dollars)
- Premium Statistic U.S. Valentine's Day planned spending by category 2024
U.S. Valentine's Day planned spending by category 2024
Valentine's Day total expected spending on selected gifts in the United States in 2024, by category (in billion U.S. dollars)
- Premium Statistic Total expected Valentine's Day spending on partners in the U.S. 2014-2024
Total expected Valentine's Day spending on partners in the U.S. 2014-2024
Total expected Valentine's Day spending on significant others in the United States from 2014 to 2024 (in billion U.S. dollars)
- Premium Statistic Valentine's Day total planned spending on gifts in the U.S. by recipient 2024
Valentine's Day total planned spending on gifts in the U.S. by recipient 2024
Valentine's Day total planned spending on gifts in the United States in 2024, by gift recipient (in billion U.S. dollars)
- Premium Statistic Valentine's Day e-commerce spending change in the U.S. 2023, by segment
Valentine's Day e-commerce spending change in the U.S. 2023, by segment
Online spending change for Valentine's Day in the United States in 2023, by category
- Premium Statistic Annual change in Valentine's Day gift costs in the U.S. 2021-2022, by category
Annual change in Valentine's Day gift costs in the U.S. 2021-2022, by category
Year-over-year price increase of Valentine's Day gifts in the United States from 2021 to 2022, by category (in U.S. dollars)
Celebrating Valentine's Day
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- Premium Statistic Plans to celebrate Valentine's Day in the United States 2007-2024
- Premium Statistic Plans to celebrate Valentine's Day in the United States 2023, by age
- Premium Statistic Leading reasons against Valentine's Day among U.S. consumers 2022
- Premium Statistic Share of consumers celebrating Valentine's Day 2021-2022, by method
Celebrating Valentine's Day
- Premium Statistic Plans to celebrate Valentine's Day in the United States 2007-2024
Plans to celebrate Valentine's Day in the United States 2007-2024
Will you celebrate Valentine's Day this year?
- Premium Statistic Plans to celebrate Valentine's Day in the United States 2023, by age
Plans to celebrate Valentine's Day in the United States 2023, by age
Valentine's Day celebration plans among people in the United States in 2023, by age group
- Premium Statistic Leading reasons against Valentine's Day among U.S. consumers 2022
Leading reasons against Valentine's Day among U.S. consumers 2022
Leading reasons why consumers are not likely to celebrate Valentine's Day in the United States in 2022
- Premium Statistic Share of consumers celebrating Valentine's Day 2021-2022, by method
Share of consumers celebrating Valentine's Day 2021-2022, by method
Leading Valentine's Day celebration plans among consumers in 2021 and 2022, by method
Shopping behavior
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- Premium Statistic Money saving strategies for Valentine's Day in the United States 2024
- Premium Statistic Where Americans plan to shop for Valentine's Day gifts 2024
- Premium Statistic Gifts U.S. consumers are planning to purchase for Valentine's Day 2024
- Premium Statistic Women who planned to buy themselves a Valentine's Day gift in the U.S. 2022-2024
- Premium Statistic Impact of inflation on Valentine's Day plans in the United States 2023
- Basic Statistic Valentine's Day shopping plans in the United States 2023, by channel
- Premium Statistic Is a Valentine's Day gift worth going into credit card debt for?
- Premium Statistic Gifts Americans are planning to purchase for Valentine's Day by age 2022
- Premium Statistic Share of U.S. consumers who plan to buy anti-Valentine's Day gifts 2022, by age
Shopping behavior
- Premium Statistic Money saving strategies for Valentine's Day in the United States 2024
Money saving strategies for Valentine's Day in the United States 2024
Leading ways consumers will keep Valentine's Day spending costs down in the United States in 2024
- Premium Statistic Where Americans plan to shop for Valentine's Day gifts 2024
Where Americans plan to shop for Valentine's Day gifts 2024
Leading locations consumers plan to go Valentine's Day shopping in the United States in 2024
- Premium Statistic Gifts U.S. consumers are planning to purchase for Valentine's Day 2024
Gifts U.S. consumers are planning to purchase for Valentine's Day 2024
Type of gifts consumers planned to buy for Valentine's Day in the United States in 2024
- Premium Statistic Women who planned to buy themselves a Valentine's Day gift in the U.S. 2022-2024
Women who planned to buy themselves a Valentine's Day gift in the U.S. 2022-2024
Female consumers who planned to buy themselves a Valentine's Day gift in the United States in 2022 to 2024
- Premium Statistic Impact of inflation on Valentine's Day plans in the United States 2023
Impact of inflation on Valentine's Day plans in the United States 2023
How has inflation affected your plans for Valentine's Day?
- Basic Statistic Valentine's Day shopping plans in the United States 2023, by channel
Valentine's Day shopping plans in the United States 2023, by channel
Shopping plans among consumers in the United States for Valentine's Day in 2023, by channel
- Premium Statistic Is a Valentine's Day gift worth going into credit card debt for?
Is a Valentine's Day gift worth going into credit card debt for?
Share of consumers that think it is worth going into credit card debt for a Valentine's Day gift in the United States in 2024
- Premium Statistic Gifts Americans are planning to purchase for Valentine's Day by age 2022
Gifts Americans are planning to purchase for Valentine's Day by age 2022
Type of gifts consumers plan to buy for Valentine's Day in the United States as of January 2022, by age group
- Premium Statistic Share of U.S. consumers who plan to buy anti-Valentine's Day gifts 2022, by age
Share of U.S. consumers who plan to buy anti-Valentine's Day gifts 2022, by age
Percentage of consumers who plan to purchase "anti-Valentine's Day" gifts instead of celebrating in the United States in 2022, by age group
Spending intentions
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- Premium Statistic Planned spend among Americans on Valentine's Day 2009-2024
- Premium Statistic Valentine's Day planned average spending on gifts in the U.S. by recipient 2024
- Premium Statistic Planned gift spend among Americans on Valentine's Day by age 2022
- Basic Statistic U.S. Valentine's Day planned per person spending on flowers 2010-2022
- Premium Statistic U.S. Valentine's Day planned per person spending on candy 2010-2022
- Premium Statistic U.S. Valentine's Day planned per person spending on an evening out 2010-2022
- Premium Statistic U.S. Valentine's Day planned per person spending on jewelry 2010-2022
- Premium Statistic U.S. Valentine's Day planned per person spending on gift cards 2010-2022
Spending intentions
- Premium Statistic Planned spend among Americans on Valentine's Day 2009-2024
Planned spend among Americans on Valentine's Day 2009-2024
Average expected spend per capita on Valentine's Day in the United States from 2009 to 2024 (in U.S. dollars)
- Premium Statistic Valentine's Day planned average spending on gifts in the U.S. by recipient 2024
Valentine's Day planned average spending on gifts in the U.S. by recipient 2024
Valentine's Day planned average spending on gifts in the United States as of January 2024, by gift recipient (in U.S. dollars)
- Premium Statistic Planned gift spend among Americans on Valentine's Day by age 2022
Planned gift spend among Americans on Valentine's Day by age 2022
Average expected spend on Valentine's Day in the United States as of January 2022, by age group (in U.S. dollars)
- Basic Statistic U.S. Valentine's Day planned per person spending on flowers 2010-2022
U.S. Valentine's Day planned per person spending on flowers 2010-2022
Average amount consumers planned to spend on flowers as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)
- Premium Statistic U.S. Valentine's Day planned per person spending on candy 2010-2022
U.S. Valentine's Day planned per person spending on candy 2010-2022
Average amount consumers planned to spend on candy as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)
- Premium Statistic U.S. Valentine's Day planned per person spending on an evening out 2010-2022
U.S. Valentine's Day planned per person spending on an evening out 2010-2022
Average amount consumers planned to spend on an evening out as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)
- Premium Statistic U.S. Valentine's Day planned per person spending on jewelry 2010-2022
U.S. Valentine's Day planned per person spending on jewelry 2010-2022
Average amount consumers planned to spend on jewelry as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)
- Premium Statistic U.S. Valentine's Day planned per person spending on gift cards 2010-2022
U.S. Valentine's Day planned per person spending on gift cards 2010-2022
Average amount consumers planned to spend on gift cards for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)
Online Valentine's Day searches
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- Basic Statistic U.S. annual change in Valentine's Day-related keyword searches 2022
- Premium Statistic U.S. Valentine's Day-related online search keyword growth 2022
- Premium Statistic U.S. Valentine's Day gifts-related online searches 2019-2023
- Premium Statistic U.S. Valentine's Day decoration-related online searches 2019-2023
- Premium Statistic U.S. growth in Valentine's Day decoration-related online search keywords 2022
- Premium Statistic U.S. Valentine's Day bouquet-related online search keyword growth 2022
- Basic Statistic U.S. Galentine's Day-related online searches 2019-2023
- Basic Statistic U.S. Galentine's Day definition online searches 2019-2023
Online Valentine's Day searches
- Basic Statistic U.S. annual change in Valentine's Day-related keyword searches 2022
U.S. annual change in Valentine's Day-related keyword searches 2022
Year-on-year change in Valentine's Day-related online searches in the United States from February 2019 to February 2022
- Premium Statistic U.S. Valentine's Day-related online search keyword growth 2022
U.S. Valentine's Day-related online search keyword growth 2022
Monthly growth of Valentine's Day-related online search keywords in the United States from January to February 2022
- Premium Statistic U.S. Valentine's Day gifts-related online searches 2019-2023
U.S. Valentine's Day gifts-related online searches 2019-2023
Number of Valentine's Day gifts-related online searches in the United States from January 2019 to January 2023 (in 1,000s)
- Premium Statistic U.S. Valentine's Day decoration-related online searches 2019-2023
U.S. Valentine's Day decoration-related online searches 2019-2023
Number of Valentine's Day decoration-related online searches in the United States from January 2019 to January 2023 (in 1,000s)
- Premium Statistic U.S. growth in Valentine's Day decoration-related online search keywords 2022
U.S. growth in Valentine's Day decoration-related online search keywords 2022
Increase in Valentine's Day decoration-related online searches in the United States from January 2019 to January 2022, by keywords
- Premium Statistic U.S. Valentine's Day bouquet-related online search keyword growth 2022
U.S. Valentine's Day bouquet-related online search keyword growth 2022
Monthly growth of select Valentine's Day bouquet-related online search keywords in the United States from January to February 2022
- Basic Statistic U.S. Galentine's Day-related online searches 2019-2023
U.S. Galentine's Day-related online searches 2019-2023
Number of Galentine's Day-related online searches in the United States from January 2019 to January 2023 (in 1,000s)
- Basic Statistic U.S. Galentine's Day definition online searches 2019-2023
U.S. Galentine's Day definition online searches 2019-2023
Number of Galentine's Day definition online searches in the United States from January 2019 to January 2023 (in 1,000s)
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