Topic: Valentine's Day in the U.S. (2024)

  • Shopping Behavior

Valentine’s Day is celebrated every year on February 14 and is widely considered the most romantic holiday of the year. Although the holiday’s roots are ancient and related to a Christian martyr, Saint Valentine of Rome, in today’s world, it is a celebration of love: both romantic love between partners, and platonic love between friends and family. On this day, children in the United States typically distribute Valentines cards and candy to their classmates and couples plan a romantic date night for the occasion. When asked whether they were planning to celebrate Valentine’s Day this year, just over half of adults in the United States said they would, making it one of the more divisive holidays. What's more, Americans seemingly became less likely to celebrate the event in recent years compared to the late 2000s and early 2010s.

Valentine’s Day expenditure

In 2024, consumers in the United States are expected to spend an estimated total of 26 billion U.S. dollars for Valentine’s Day, which would be roughly the same amount as in 2023, but a decrease when compared to the projected spending highs of 2020. 2024's total translates to an estimated average spend of just over 185 U.S. dollars per capita. That year, a large portion of the country’s Valentine’s Day sales were set to be attributed to romantic outings and jewelry.

Romance versus rising prices

As of early 2022, consumer behavior shifted somewhat compared to before as a result of global inflation issues. This increase in consumer good prices came about due to several contributing factors, including the COVID-19 pandemic, and its ensuing supply problems, as well as Russia's invasion of Ukraine. From focusing on buying necessities only to putting off buying gas, consumers around the world and in the United States have been paying close attention to their spending habits as of late. When asked how they would keep Valentine's Day spending costs down in 2024, about three in 10 U.S. consumers said they intended to look for lower cost gifts. Just over a fifth of respondents explained that they would be opting for a nice home-cooked meal instead of dining out.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

Topic: Valentine's Day in the U.S. (1)

D. Tighe

Research expert covering consumer behavior, sporting goods retail, and the global toy industry.

Published by D. Tighe, Feb 7, 2024

Key insights

Total expected consumer spending on Valentine's Day flowers in the U.S.
2.6bn USD

Topic: Valentine's Day in the U.S. (2)

Detailed statistics

Planned flower expenditure for Valentine's Day in the U.S. 2010-2024

Planned Valentine's Day spending on clothing in the U.S.
3bn USD

Topic: Valentine's Day in the U.S. (3)

Detailed statistics

U.S. Valentine's Day planned spending by category 2024

U.S. consumers expecting a gift for Valentine's Day
52%

Topic: Valentine's Day in the U.S. (4)

Detailed statistics

Consumers expecting a Valentine's Day gift worldwide 2023, by country

Get more insights

Editor’s Picks Current statistics on this topic

Shopping BehaviorU.S. Valentine's Day sales 2009-2024
Shopping BehaviorU.S. Valentine's Day planned spending by category 2024

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Overview

8
  • Premium Statistic Consumers planning to shop for Valentine's Day worldwide 2023, by country
  • Premium Statistic Consumers expecting a Valentine's Day gift worldwide 2023, by country
  • Premium Statistic U.S. Valentine's Day sales 2009-2024
  • Premium Statistic U.S. Valentine's Day planned spending by category 2024
  • Premium Statistic Total expected Valentine's Day spending on partners in the U.S. 2014-2024
  • Premium Statistic Valentine's Day total planned spending on gifts in the U.S. by recipient 2024
  • Premium Statistic Valentine's Day e-commerce spending change in the U.S. 2023, by segment
  • Premium Statistic Annual change in Valentine's Day gift costs in the U.S. 2021-2022, by category

Overview

  • Premium Statistic Consumers planning to shop for Valentine's Day worldwide 2023, by country

    Topic: Valentine's Day in the U.S. (8)

    Consumers planning to shop for Valentine's Day worldwide 2023, by country

    Consumers planning to shop for Valentine's Day worldwide in 2023, by country

  • Premium Statistic Consumers expecting a Valentine's Day gift worldwide 2023, by country

    Topic: Valentine's Day in the U.S. (9)

    Consumers expecting a Valentine's Day gift worldwide 2023, by country

    Consumers expecting a gift from their significant other for Valentine's Day worldwide in 2023, by country

  • Premium Statistic U.S. Valentine's Day sales 2009-2024

    Topic: Valentine's Day in the U.S. (10)

    U.S. Valentine's Day sales 2009-2024

    Total expected Valentine's Day spending in the United States from 2009 to 2024 (in billion U.S. dollars)

  • Premium Statistic U.S. Valentine's Day planned spending by category 2024

    Topic: Valentine's Day in the U.S. (11)

    U.S. Valentine's Day planned spending by category 2024

    Valentine's Day total expected spending on selected gifts in the United States in 2024, by category (in billion U.S. dollars)

  • Premium Statistic Total expected Valentine's Day spending on partners in the U.S. 2014-2024

    Topic: Valentine's Day in the U.S. (12)

    Total expected Valentine's Day spending on partners in the U.S. 2014-2024

    Total expected Valentine's Day spending on significant others in the United States from 2014 to 2024 (in billion U.S. dollars)

  • Premium Statistic Valentine's Day total planned spending on gifts in the U.S. by recipient 2024

    Topic: Valentine's Day in the U.S. (13)

    Valentine's Day total planned spending on gifts in the U.S. by recipient 2024

    Valentine's Day total planned spending on gifts in the United States in 2024, by gift recipient (in billion U.S. dollars)

  • Premium Statistic Valentine's Day e-commerce spending change in the U.S. 2023, by segment

    Topic: Valentine's Day in the U.S. (14)

    Valentine's Day e-commerce spending change in the U.S. 2023, by segment

    Online spending change for Valentine's Day in the United States in 2023, by category

  • Premium Statistic Annual change in Valentine's Day gift costs in the U.S. 2021-2022, by category

    Topic: Valentine's Day in the U.S. (15)

    Annual change in Valentine's Day gift costs in the U.S. 2021-2022, by category

    Year-over-year price increase of Valentine's Day gifts in the United States from 2021 to 2022, by category (in U.S. dollars)

Celebrating Valentine's Day

4
  • Premium Statistic Plans to celebrate Valentine's Day in the United States 2007-2024
  • Premium Statistic Plans to celebrate Valentine's Day in the United States 2023, by age
  • Premium Statistic Leading reasons against Valentine's Day among U.S. consumers 2022
  • Premium Statistic Share of consumers celebrating Valentine's Day 2021-2022, by method

Celebrating Valentine's Day

  • Premium Statistic Plans to celebrate Valentine's Day in the United States 2007-2024

    Topic: Valentine's Day in the U.S. (16)

    Plans to celebrate Valentine's Day in the United States 2007-2024

    Will you celebrate Valentine's Day this year?

  • Premium Statistic Plans to celebrate Valentine's Day in the United States 2023, by age

    Topic: Valentine's Day in the U.S. (17)

    Plans to celebrate Valentine's Day in the United States 2023, by age

    Valentine's Day celebration plans among people in the United States in 2023, by age group

  • Premium Statistic Leading reasons against Valentine's Day among U.S. consumers 2022

    Topic: Valentine's Day in the U.S. (18)

    Leading reasons against Valentine's Day among U.S. consumers 2022

    Leading reasons why consumers are not likely to celebrate Valentine's Day in the United States in 2022

  • Premium Statistic Share of consumers celebrating Valentine's Day 2021-2022, by method

    Topic: Valentine's Day in the U.S. (19)

    Share of consumers celebrating Valentine's Day 2021-2022, by method

    Leading Valentine's Day celebration plans among consumers in 2021 and 2022, by method

Shopping behavior

9
  • Premium Statistic Money saving strategies for Valentine's Day in the United States 2024
  • Premium Statistic Where Americans plan to shop for Valentine's Day gifts 2024
  • Premium Statistic Gifts U.S. consumers are planning to purchase for Valentine's Day 2024
  • Premium Statistic Women who planned to buy themselves a Valentine's Day gift in the U.S. 2022-2024
  • Premium Statistic Impact of inflation on Valentine's Day plans in the United States 2023
  • Basic Statistic Valentine's Day shopping plans in the United States 2023, by channel
  • Premium Statistic Is a Valentine's Day gift worth going into credit card debt for?
  • Premium Statistic Gifts Americans are planning to purchase for Valentine's Day by age 2022
  • Premium Statistic Share of U.S. consumers who plan to buy anti-Valentine's Day gifts 2022, by age

Shopping behavior

  • Premium Statistic Money saving strategies for Valentine's Day in the United States 2024

    Topic: Valentine's Day in the U.S. (20)

    Money saving strategies for Valentine's Day in the United States 2024

    Leading ways consumers will keep Valentine's Day spending costs down in the United States in 2024

  • Premium Statistic Where Americans plan to shop for Valentine's Day gifts 2024

    Topic: Valentine's Day in the U.S. (21)

    Where Americans plan to shop for Valentine's Day gifts 2024

    Leading locations consumers plan to go Valentine's Day shopping in the United States in 2024

  • Premium Statistic Gifts U.S. consumers are planning to purchase for Valentine's Day 2024

    Topic: Valentine's Day in the U.S. (22)

    Gifts U.S. consumers are planning to purchase for Valentine's Day 2024

    Type of gifts consumers planned to buy for Valentine's Day in the United States in 2024

  • Premium Statistic Women who planned to buy themselves a Valentine's Day gift in the U.S. 2022-2024

    Topic: Valentine's Day in the U.S. (23)

    Women who planned to buy themselves a Valentine's Day gift in the U.S. 2022-2024

    Female consumers who planned to buy themselves a Valentine's Day gift in the United States in 2022 to 2024

  • Premium Statistic Impact of inflation on Valentine's Day plans in the United States 2023

    Topic: Valentine's Day in the U.S. (24)

    Impact of inflation on Valentine's Day plans in the United States 2023

    How has inflation affected your plans for Valentine's Day?

  • Basic Statistic Valentine's Day shopping plans in the United States 2023, by channel

    Topic: Valentine's Day in the U.S. (25)

    Valentine's Day shopping plans in the United States 2023, by channel

    Shopping plans among consumers in the United States for Valentine's Day in 2023, by channel

  • Premium Statistic Is a Valentine's Day gift worth going into credit card debt for?

    Topic: Valentine's Day in the U.S. (26)

    Is a Valentine's Day gift worth going into credit card debt for?

    Share of consumers that think it is worth going into credit card debt for a Valentine's Day gift in the United States in 2024

  • Premium Statistic Gifts Americans are planning to purchase for Valentine's Day by age 2022

    Topic: Valentine's Day in the U.S. (27)

    Gifts Americans are planning to purchase for Valentine's Day by age 2022

    Type of gifts consumers plan to buy for Valentine's Day in the United States as of January 2022, by age group

  • Premium Statistic Share of U.S. consumers who plan to buy anti-Valentine's Day gifts 2022, by age

    Topic: Valentine's Day in the U.S. (28)

    Share of U.S. consumers who plan to buy anti-Valentine's Day gifts 2022, by age

    Percentage of consumers who plan to purchase "anti-Valentine's Day" gifts instead of celebrating in the United States in 2022, by age group

Spending intentions

8
  • Premium Statistic Planned spend among Americans on Valentine's Day 2009-2024
  • Premium Statistic Valentine's Day planned average spending on gifts in the U.S. by recipient 2024
  • Premium Statistic Planned gift spend among Americans on Valentine's Day by age 2022
  • Basic Statistic U.S. Valentine's Day planned per person spending on flowers 2010-2022
  • Premium Statistic U.S. Valentine's Day planned per person spending on candy 2010-2022
  • Premium Statistic U.S. Valentine's Day planned per person spending on an evening out 2010-2022
  • Premium Statistic U.S. Valentine's Day planned per person spending on jewelry 2010-2022
  • Premium Statistic U.S. Valentine's Day planned per person spending on gift cards 2010-2022

Spending intentions

  • Premium Statistic Planned spend among Americans on Valentine's Day 2009-2024

    Topic: Valentine's Day in the U.S. (29)

    Planned spend among Americans on Valentine's Day 2009-2024

    Average expected spend per capita on Valentine's Day in the United States from 2009 to 2024 (in U.S. dollars)

  • Premium Statistic Valentine's Day planned average spending on gifts in the U.S. by recipient 2024

    Topic: Valentine's Day in the U.S. (30)

    Valentine's Day planned average spending on gifts in the U.S. by recipient 2024

    Valentine's Day planned average spending on gifts in the United States as of January 2024, by gift recipient (in U.S. dollars)

  • Premium Statistic Planned gift spend among Americans on Valentine's Day by age 2022

    Topic: Valentine's Day in the U.S. (31)

    Planned gift spend among Americans on Valentine's Day by age 2022

    Average expected spend on Valentine's Day in the United States as of January 2022, by age group (in U.S. dollars)

  • Basic Statistic U.S. Valentine's Day planned per person spending on flowers 2010-2022

    Topic: Valentine's Day in the U.S. (32)

    U.S. Valentine's Day planned per person spending on flowers 2010-2022

    Average amount consumers planned to spend on flowers as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)

  • Premium Statistic U.S. Valentine's Day planned per person spending on candy 2010-2022

    Topic: Valentine's Day in the U.S. (33)

    U.S. Valentine's Day planned per person spending on candy 2010-2022

    Average amount consumers planned to spend on candy as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)

  • Premium Statistic U.S. Valentine's Day planned per person spending on an evening out 2010-2022

    Topic: Valentine's Day in the U.S. (34)

    U.S. Valentine's Day planned per person spending on an evening out 2010-2022

    Average amount consumers planned to spend on an evening out as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)

  • Premium Statistic U.S. Valentine's Day planned per person spending on jewelry 2010-2022

    Topic: Valentine's Day in the U.S. (35)

    U.S. Valentine's Day planned per person spending on jewelry 2010-2022

    Average amount consumers planned to spend on jewelry as a gift for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)

  • Premium Statistic U.S. Valentine's Day planned per person spending on gift cards 2010-2022

    Topic: Valentine's Day in the U.S. (36)

    U.S. Valentine's Day planned per person spending on gift cards 2010-2022

    Average amount consumers planned to spend on gift cards for Valentine's Day in the United States from 2010 to 2022 (in U.S. dollars)

Online Valentine's Day searches

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  • Basic Statistic U.S. annual change in Valentine's Day-related keyword searches 2022
  • Premium Statistic U.S. Valentine's Day-related online search keyword growth 2022
  • Premium Statistic U.S. Valentine's Day gifts-related online searches 2019-2023
  • Premium Statistic U.S. Valentine's Day decoration-related online searches 2019-2023
  • Premium Statistic U.S. growth in Valentine's Day decoration-related online search keywords 2022
  • Premium Statistic U.S. Valentine's Day bouquet-related online search keyword growth 2022
  • Basic Statistic U.S. Galentine's Day-related online searches 2019-2023
  • Basic Statistic U.S. Galentine's Day definition online searches 2019-2023

Online Valentine's Day searches

  • Basic Statistic U.S. annual change in Valentine's Day-related keyword searches 2022

    Topic: Valentine's Day in the U.S. (37)

    U.S. annual change in Valentine's Day-related keyword searches 2022

    Year-on-year change in Valentine's Day-related online searches in the United States from February 2019 to February 2022

  • Premium Statistic U.S. Valentine's Day-related online search keyword growth 2022

    Topic: Valentine's Day in the U.S. (38)

    U.S. Valentine's Day-related online search keyword growth 2022

    Monthly growth of Valentine's Day-related online search keywords in the United States from January to February 2022

  • Premium Statistic U.S. Valentine's Day gifts-related online searches 2019-2023

    Topic: Valentine's Day in the U.S. (39)

    U.S. Valentine's Day gifts-related online searches 2019-2023

    Number of Valentine's Day gifts-related online searches in the United States from January 2019 to January 2023 (in 1,000s)

  • Premium Statistic U.S. Valentine's Day decoration-related online searches 2019-2023

    Topic: Valentine's Day in the U.S. (40)

    U.S. Valentine's Day decoration-related online searches 2019-2023

    Number of Valentine's Day decoration-related online searches in the United States from January 2019 to January 2023 (in 1,000s)

  • Premium Statistic U.S. growth in Valentine's Day decoration-related online search keywords 2022

    Topic: Valentine's Day in the U.S. (41)

    U.S. growth in Valentine's Day decoration-related online search keywords 2022

    Increase in Valentine's Day decoration-related online searches in the United States from January 2019 to January 2022, by keywords

  • Premium Statistic U.S. Valentine's Day bouquet-related online search keyword growth 2022

    Topic: Valentine's Day in the U.S. (42)

    U.S. Valentine's Day bouquet-related online search keyword growth 2022

    Monthly growth of select Valentine's Day bouquet-related online search keywords in the United States from January to February 2022

  • Basic Statistic U.S. Galentine's Day-related online searches 2019-2023

    Topic: Valentine's Day in the U.S. (43)

    U.S. Galentine's Day-related online searches 2019-2023

    Number of Galentine's Day-related online searches in the United States from January 2019 to January 2023 (in 1,000s)

  • Basic Statistic U.S. Galentine's Day definition online searches 2019-2023

    Topic: Valentine's Day in the U.S. (44)

    U.S. Galentine's Day definition online searches 2019-2023

    Number of Galentine's Day definition online searches in the United States from January 2019 to January 2023 (in 1,000s)

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Topic: Valentine's Day in the U.S. (2024)

FAQs

Topic: Valentine's Day in the U.S.? ›

Americans celebrate Valentine's Day each year on February 14th by sending cards or letters, giving gifts such as chocolate or flowers, and having meals in restaurants. Many adults see Valentine's Day as an occasion to offer expensive gifts such as jewelry to their sweetheart.

How is Valentine's day celebrated in the USA? ›

Each year on February 14, Americans, like many others around the world, celebrate love and friendship by exchanging cards, flowers, candy and other gifts.

What is the topic of Valentine's day? ›

St Valentine's Day is an annual festival to celebrate romantic love, friendship and admiration. Every year on 14 February people celebrate this day by sending messages of love and affection to partners, family and friends.

What is the true meaning of Valentine's day? ›

While the date is meant to honor Saint Valentine's death and burial, which supposedly occurred in mid-February around 270 AD, some historians believe the date could reflect the Catholic Church's attempt to replace the ancient Pagan celebration of Lupercalia — a fertility festival for the pagan agricultural god Faunus — ...

Who made Valentines day in America? ›

In the mid-19th century, Esther Howland, an enterprising woman from Worcester, Massachusetts, carved her place in history as the "Mother of the American Valentine." Howland started a successful greeting card business by creating elaborate handmade cards adorned with lace, ribbons, and colorful pictures.

What is the story of the Valentine? ›

According to legend, St. Valentine signed a letter “from your Valentine” to his jailer's daughter, whom he had befriended and healed from blindness. Another common legend states that he defied the emperor's orders and secretly married couples to spare the husbands from being conscripted to serve in war.

What is the importance of Valentine day? ›

While the holiday has undergone secularization over time, its origins in Christian martyrdom and acts of love align with broader spiritual themes of compassion, selflessness, and devotion. For some, Valentine's Day serves as a reminder of the importance of love in both human relationships and spiritual practice.

What is the truth behind Valentine's day? ›

Turns out, it was a pretty common name during Late Antiquity. As far as anyone can tell, the Saint Valentine of Valentine's Day was one of two guys preaching the good word in Rome in the third century. One of these two was martyred on February 14th 269, thus giving us the date for his eponymous day.

What to talk about on Valentine's day? ›

10 Power Questions to Ask a Loved One on Valentine's Day
  • Hearts, Flowers… ...
  • What are your dreams? ...
  • What would you say has been the happiest day of your life? (and Why did you choose that day?) ...
  • Can you tell me about your plans? ...
  • What do you think about… ...
  • What do you wish you could spend more time on each week?

What is a good Valentine's quote? ›

Valentine, you take my breath away, every single day. It's just one day in the year, but you should know that I love you every day and every moment. The more time we spend together, the more we fall in love with each other. Happy Valentine's Day!

What does the word "valentine" mean? ›

The name Valentine comes from a Latin word meaning “strength.” There are many legends about it, but it's ultimately unclear how Valentine's Day became associated with the tradition of exchanging the affectionate gifts and love notes that we call valentines.

What are the basics of Valentine's day? ›

Valentine's Day is a holiday that people celebrate on February 14. It is also called Saint Valentine's Day. On Valentine's Day people greet loved ones, close friends, family members, and classmates by sending them cards called valentines. People also give candy, flowers, and other gifts to loved ones.

What the Bible Says About Valentines day? ›

1 Corinthians 13:4-8

Love is patient, love is kind. It does not envy, it does not boast, it is not proud. It is not rude, it is not self-seeking, it is not easily angered, it keeps no record of wrongs. Love does not delight in evil but rejoices with the truth.

What is the deep meaning of Valentine? ›

It is about sacrifice and devotion, love and honor, in the face of overwhelming and dangerous odds. While making your Valentine's Day plans, remember St. Valentine who was willing to give his life in pursuit of love and marriage, and ask yourself if you would be willing to do the same for those you profess to love.

What is the purpose of a Valentine? ›

It originated as a Christian feast day honoring a martyr named Valentine, and through later folk traditions it has also become a significant cultural, religious and commercial celebration of romance and love in many regions of the world.

What are the traditions of Valentine's Day? ›

Celebrating Valentine's Day in the United States comes with multiple go-to practices. Offering a bouquet of red roses to your beloved. Purchasing a card with a heartfelt message. Sharing a candlelit meal with your partner.

How do you celebrate Valentine's Day? ›

Valentine's Day is commonly celebrated by exchanging handmade or store-bought “Valentines” (greeting cards) or other tokens of affection like chocolates and flowers. In many schools, it has become customary for young students to bring in Valentines to swap with classmates.

Should Christians celebrate Valentine's Day? ›

If that works for you, do it. But the biblical pattern teaches us that romantic love between husband and wife should be on display often and much. It isn't that celebrating Valentine's Day is too much; it is too little and weak. Christians, live your married years so that you don't need Valentine's Day.

Are you supposed to ask someone to be your Valentine on Valentine's Day? ›

Although it's not a requirement, asking someone to be your valentine, whether you're in a relationship or not, is a great idea. It would truly make someone's day and is just a little something extra to show just how much you care. If your partner hasn't asked you yet, send them this article as a little push.

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