The Meaning Behind the Red, White & Blue (2024)

Before I studied design, I used to hear about the “psychology” behind certain colors, and I have to say, I was pretty skeptical. “How do they know?” I would scoff. But the more I learn, the more I realize why we attach meaning and emotion to different colors.

Take the American flag, for example. As we celebrate the 4th of July this year, take a closer look at the colors and what they were chosen to express about our country.

Red – Red is a bold and powerful color. According to scientists, red is the color our eyes are drawn to first. It can signal strength, aggression, or love. But why? Think about red as it appears in nature. The first thought that comes to mind is blood, which is probably the most instinctive reason we associate red with such strong emotions. Red symbolizes the blood of those who paid the ultimate sacrifice for our freedom. Red is the color of courage, passion, and valor.

White – White brings thoughts of purity and innocence to mind. In Western cultures, white has been associated with righteousness and fresh beginnings. You’ve heard the sayings, “white as the driven snow” or “innocent as a spotless lamb.” As a country, our desire from the beginning has been to be a place of pure motives and impartiality. We don’t always live up to our goals, but I’m proud that we strive for them. White is the color of purity and justice.

Blue – Blue evokes feelings of serenity, trust, and reliability. Think about the vast sky and immense ocean. When I stop and take in the deep blue of the sea or look up and appreciate the bright blue expanse above me, I feel a sense of calm and stability. Blue also represents the life-giving qualities of water, which replenish and sustain the earth. The deep blue in the flag was intended to represent the night sky, and the white stars a new constellation. Blue is the color of stability, responsibility, and vision.

The Meaning Behind the Red, White & Blue (2024)

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