Survey shows: Most wanted Valentine’s Day gifts (2024)

SYRACUSE, N.Y. (WSYR-TV) — Valentine’s Day is less than a month away, and while some may find the holiday too gushy and mainstream, others love showing their significant others how much they care for them through a grand gesture or meaningful gift.

Although many care about the holiday, it’s pretty accurate to say that most of you haven’t bought gifts yet for your loved ones. A survey conducted by Kelton Global, says that 30% of Valentine’s Day shoppers buy their gifts the week of the holiday and 10% wait until February 14!

There are some early birds though, as 32% of shoppers buy their gifts two weeks in advance and 16% make their purchases at least a month early.

According to the survey, some other top statistics are meaningful to point out:

  • The generation most likely to buy a Valentine’s Day gift a month in advance is a millennial (22%). Gen Z, Gen X and Boomers are tied at 15% and seniors come in last with 12%.
  • Boomers are more likely to buy a Valentine’s Day gift the day of, compared to the other generations (14%). Gen Z comes in next at 15%, millennials and Gen X tied with 8% and seniors with 9%.
  • People who are in relationships are more likely to buy gifts earlier than those who are single, meaning 59% of people in a relationship buy a gift at least two weeks in advance compared to singles with 42%.

If you’re unsure about what to get your special someone for Valentine’s Day, the survey says that the most traditional gifts are the most desired:

  • 48% want a nice dinner at a restaurant
  • 34% want chocolates
  • 31% want flowers
  • 25% want jewelry
  • 28% want an experience (massage, concert)
  • 22% want a vacation
  • 17% want a handmade gift
  • 14% want electronics

Of the most wanted gifts, some other findings were concluded from the survey:

  • Women are more likely to want flowers than men (38% vs. 25%), while men are more likely to want electronics than women (17% vs. 11%).
  • Younger survey responders were most likely to want flowers, with Gen Z being the most likely to want them (48%) followed by millennials (45%). However, there is a dramatic drop in wanting flowers among Gen X (28%), Boomers (18%) and seniors (12%).
  • Generally, all generations say going out to a restaurant is desired for Valentine’s Day with 45% of Gen Z, 53% of millennials, 49% of Gen X, 45% of Boomers and 43% of seniors.

No matter if you get your loved one an expensive piece of jewelry or a meaningful handmade gift, it’s fair to say that what is most important is showing them you care on the official holiday of love.

Survey shows: Most wanted Valentine’s Day gifts (2024)


Survey shows: Most wanted Valentine’s Day gifts? ›

Experiential gifts like travel or a dinner out are the most wanted gifts for those in relationships, and 24% of significant others plan on gifting just that. Women prefer a bouquet of flowers (31%), while Gen Zers prefer candy or chocolate to mark the special occasion (35%).

What is the most popular gift purchased for Valentine's Day? ›

The top gifts include candy (57%), greeting cards (40%), flowers (39%), an evening out (32%), jewelry (22%), clothing (21%) and gift cards (19%).

What are most consumers buying for Valentine's Day? ›

For Valentine's Day 2024, roughly half of surveyed U.S. shoppers said they would buy chocolate or candy as a gift for another, making it the most shopped for Valentine's Day gift. About a third of respondents said they intended to purchase flowers.

Which people most likely receive gifts for Valentine's Day? ›

The majority of ladies are planning to pick up a greeting card and/or candy for their Valentine. Most gents will be getting flowers, candy and/or jewelry.

What are the top 7 best selling products or services for Valentine's Day? ›

What to Sell on Valentine's Day?
  • Chocolates/Sweets. Nearly 30% of US adults wished to receive chocolate and sweets on this occasion. ...
  • Flowers. How can we celebrate Valentine's Day without a luxurious bouquet of roses? ...
  • Gift Cards/Vouchers. ...
  • Clothing. ...
  • Perfumes. ...
  • Valentine's Day Cards. ...
  • Jewelry. ...
  • Lingerie.
Jan 16, 2024

What item makes the most money from Valentine's Day? ›

Valentine Cards

60% of Americans planned to buy greetings and gift cards (NRF report 2023). Therefore, they are the top-selling items for Valentine's Day, especially if they are unique or personalized.

What is sold the most on Valentines Day? ›

Candy: As the saying goes, “Candy for the win!” It comes as no surprise that candy tops the list, with 57% of people purchasing sweets for their loved ones on Valentine's Day. Chocolates, in particular, are a timeless classic and a symbol of romance.

What is the most expensive Valentine's Day gift? ›

Diamonds seem to be a great option when you are aiming for the most expensive present. The Chopard 201 Carat watch will costs you a shocking €20 million. But it's not just an ordinary watch. The model is decorated with 874 diamonds in very unusual hues and special shapes, giving the watch a spectacular look.

What is the most popular arrangement sold on Valentine's Day? ›

The most popular flower to give on Valentine's Day is the red rose. Red roses have long been a symbol of romantic love. However, if red roses aren't to their taste, you could always gift other popular Valentine's Day flowers, such as lilies, tulips or carnations.

What is trending for Valentine's Day 2024? ›

Nostalgic jewelry is trending, particularly lockets for holding cherished memories. Worn patinas and vintage styles make them romantic and practical. Heartfelt charms on necklaces are gaining popularity too, with charm options to cater to various interests, from sports to cooking, adding a personal touch to the trend.

What is the top selling candy for Valentine's Day? ›

Conversation Hearts Are the Most Popular Valentine's Day Candy in the U.S. After a bit of a slump, conversation hearts are back on top of the list of most-purchased Valentine's Day candies, according to new data.

What is the most popular gift purchased on Valentine's Day? ›

1. Valentine's Day cards. Although cards are usually given in combination with other gifts like flowers or chocolates, more than 52% of consumers will present their loved ones with a Valentine's Day card. You can score some extra points by personalizing your card with a photo or heartfelt poem.

What is the most common gift on Valentine Day? ›

Sure, diamonds are great, but chocolate's sweeter. This is probably why 57% of consumers buy Valentine's Day candy as a gift for their loved ones. Other popular gifts include cards (40%), flowers (37%), and an evening out (31%).

Who receives the second most gifts on Valentine's Day? ›

Teachers receive the most Valentine's Day cards, followed by children, mothers, wives and husbands, sweethearts and pets. About 20 percent of pet owners give Valentine's Day gifts to their pets.

What is a normal Valentine's Day gift? ›

Sweet Indulgence in Valentine's Day Chocolates

Perceived as a cliché by some, the iconic heart-shaped box of chocolates never loses its charm and continues to be among the most favored Valentines gifts.

What's the most popular Valentine's candy? ›

First, What's the Most Popular Valentine's Day Candy? According to's annual report from 2023, conversation hearts made a stunning comeback, being the top Valentine's Day candy choice for 17 U.S. states.


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