New Bae? This Is How Much You Should Spend On Their Valentine's Day Gift | Essence (2024)

Valentine's Day is upon us, but many Americans are feeling a financial crunch that may have them rethinking how much they're going to spend on their objects of affection.

New Bae? This Is How Much You Should Spend On Their Valentine's Day Gift | Essence (1)

Love is in the air…and it’s expensive.

Valentine’s Day is upon us, which means gifts are expected, but many Americans are feeling a financial crunch that may have them rethinking how much they’re going to spend on their objects of affection.

Online review platform,Trustpilot, released a recent report showcasing how people are feeling about the financial obligations of Valentine’s Day, and it’s not all candy and flowers. The data showed that respondents, specifically Millennials (33 percent) and Gen Z (21 percent) in relationships, are more stressed than ever to spend money they don’t have on their valentines.

So, how much is enough to spend on someone for Valentine’s Day?

Established Romantic Relationships

Per a 2023 survey from Wallet Hub, 23% of Americans expected their significant other to spend less on Valentine’s Day – 35% expected a gift that costed under $50. This time last year, the inflation rate sat at 6.0%. Considering the current inflation rate has come down to half of that, we suggest doubling the price tag to about $100. Another survey from Trustpilot shared that the V-Day activities will cost you about $157.52 for relationships two years or older.

Family members

The average planned spending on family members sits at around $131 according to 2023 survey findings from Nasdaq.

Classmates and co-workers

The outlet found that more in 2022, the average American spent about $38.36 on gifts for classmates, co-workers and pets. This number jumped to $52.65 in 2023.

New romantic relationships

With the average cost of V-day gifts for those who have been seeing each other at least two years sitting at around $150, we suggest paring that down when it comes to newer relationships. If the relationship is newer (less than six months), or hasn’t even been defined yet, keep it under $100. No need to invest too much in something you’re not too sure about just yet. At the end of the day, it’s the thought that counts.

New Bae? This Is How Much You Should Spend On Their Valentine's Day Gift | Essence (2024)

FAQs

New Bae? This Is How Much You Should Spend On Their Valentine's Day Gift | Essence? ›

New romantic relationships

What should new couples do for Valentines Day? ›

If you need help deciding what to do, try a traditional romantic idea—and look for ways to add a personal touch.
  • Go out for a fancy dinner together. Ask what fancy restaurant they love and make reservations well in advance. ...
  • Spend the weekend away. ...
  • Go to a romantic spot & exchange gifts.
Jan 11, 2023

How much will it cost to spend on Valentine's Day in 2024? ›

The National Retail Federation (NRF) estimates that consumers will spend a record $25.8 billion, an average of $185.81 per person, on Valentine's Day in 2024. It is no wonder that US retailers love the holiday.

How do you celebrate Valentine's Day in a new relationship? ›

In these cases, you have a few options. You might skip Valentine's Day celebrations altogether, purchase low-key gifts, make cards for each other, or enjoy a date at home, for example.

What are you supposed to get a man for Valentine's Day? ›

Some guys may be yearning for a high-quality turntable; others may want nothing more than a reliable chef's knife. Some want a trip to the spa and fancy skin care. (And, of course, there are the guys who truly just want a nice dinner and chocolate.)

How do you bring up Valentines Day to a new guy? ›

Bring It Up Casually

You can let him know that you enjoy his company and that you would love to have a fun night together. By doing this, you'll also find out how he feels about the holiday (i.e. if he forgot it was even happening) or if he views it as a major deal.

What to do on Valentine's if you just recently started dating? ›

Outside of hanging out with friends, a casual brunch, spending time outside hiking or ice skating, or visiting a museum are all low-pressure ideas that still allow you to connect on Valentine's Day.

Do you get a Valentine's gift for someone you just started dating? ›

So you've just started dating someone and Valentine's Day is coming up. You don't have to break the bank, nor do you need to torment yourself over what to get him or her. While the relationship is still new and brewing, keep things thoughtful and priced low.

How do you say happy Valentine's Day to someone you just started dating? ›

The new relationship
  1. I love that you're my Valentine!
  2. Muah! Happy Valentine's Day!
  3. I was never a fan of this holiday until meeting you, my sweet Valentine.
  4. I've loved getting to know you and spending time with you. Happy Valentine's Day!
Jan 25, 2023

What is the most expensive Valentine's Day gift? ›

Diamonds seem to be a great option when you are aiming for the most expensive present. The Chopard 201 Carat watch will costs you a shocking €20 million. But it's not just an ordinary watch. The model is decorated with 874 diamonds in very unusual hues and special shapes, giving the watch a spectacular look.

How much should I spend on a Valentine's Day gift? ›

Another survey from Trustpilot shared that the V-Day activities will cost you about $157.52 for relationships two years or older. The average planned spending on family members sits at around $131 according to 2023 survey findings from Nasdaq.

Who pays for Valentine's Day? ›

68% of women expect their male dates to pay, while 78% of men feel responsible for the cost. The person who extends the invitation for a date should pay the tab and tip.

At what stage in a relationship do you celebrate Valentine's Day? ›

Almost one in four Australians (24%) have said that they would be open to celebrating Valentine's Day with someone they'd been dating for less than a month. 27% of Australians would ideally celebrate once they'd been dating someone for 2-5 months, 15% 6-11 months, and 12% after a year.

What to do on Valentine's Day with a new girlfriend? ›

A nice, no-pressure event for Valentine's Day could be going to have drinks. If alcohol isn't your thing, you could get coffee instead. That way, you don't have the pressure of creating a monumentally romantic evening. Try cooking a nice meal.

What do you get for Valentine's Day for a new relationship? ›

A dozen red roses are kind of a milestone for every new relationship, and this set makes it easy to order with a click of a button. You can select a simple bouquet or jazz things up with a vase, candy, and teddy bear.

What is the gift for the first date of Valentine's Day? ›

Valentine's Day gifts for a first date

Flowers and chocolates are always a safe bet, but you could also pick a gift related to whatever you've decided to do for the date. This shows that you're thinking of the other person and invested in making this a great night.

What do you get someone you're dating for Valentines? ›

Think sweet-smelling fragrances, edible treats, or an event for you both to enjoy. Whichever you choose we know it will earn you serious brownie points with whoever is on the receiving end.

Do boyfriends get gifts on Valentine's Day? ›

In conclusion, each relationship is different with different needs. However, boyfriends want to feel special and appreciated just like we all do! Therefore, Valentine's Day is a perfect time to get your boyfriend a gift that will make them feel loved and appreciated for all they do for you and your relationship.

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