Inflation Breaks Hearts on Valentine’s Day (2024)

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Inflation Breaks Hearts on Valentine’s Day (19)

Valentine’s Gifts Hit Hard by Rising Prices

No holiday has been spared from inflation so far in 2023, and Valentine’s Day looks to be no exception according to our latest data.

Why it matters: Valentine’s Day 2022 was one of the highest spending years on record for the annual celebration of love. This year is expected to be no different with shoppers predicted to spend $25.9 billion on Valentine’s Day. But might this increased spend have an alternate cause other than naturally increased demand?

What we’re seeing: From LEGO sets to Super Bowl snacks, consumers feel the pinch of inflation with nearly every purchase. Prices of the most popular Valentine’s gifts are no exception. Here’s how prices for popular Valentine’s gifts increase year over year in 2022:

  • Candy +25%
  • Conversation hearts +16%
  • Teddy bears +12%
  • Wine +5%
  • Candles +3%
  • Chocolate +2%

Yes, but: Inflation for these same items has eased slightly when looking at Q1 ’23 compared to Q1 ’22:

  • Chocolate +6.35%
  • Conversation hearts +4.76%
  • Candles +4.41%
  • Candy +4.2%
  • Teddy bears +3.8%
  • Wine +2.37%

Moreover: When looking at inflation from Q4 ‘22 – Q1 ‘23, we see that inflation has further slowed among these items. In some cases, it actually reverses:

  • Teddy bears +4.65%
  • Chocolate +1.39%
  • Candles +0.61%
  • Wine -1.42%
  • Candy -2.15%
  • Conversation hearts -3.8%

The takeaway: While inflation has caused price increases for several popular Valentine’s Day gifts since 2021, year over year data illustrates that inflation is slowing within this product category. Still, consumers should expect to pay higher prices to please their sweethearts this year.

  • Our data science team analyzed consumer demand on Amazon during every day of 2021, 2022, and 2023 to understand how economic forces are impacting consumer prices ahead of Valentine’s Day. If you’re interested in using insights like these to power your ecommerce strategy, contact us to request more information.

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Inflation Breaks Hearts on Valentine’s Day (2024)

FAQs

How is inflation affecting Valentine's Day? ›

When purchasing flowers, jewelry, or wine, they faced an uptick of 3%, 0.6%, and 4.7%, respectively. Sadly, according to a WalletHub Survey, 46% of Americans say that inflation is negatively impacting their Valentine's Day plans.

How many boxes of heart shaped candy sold on Valentine's Day? ›

In 1861, he created the first heart-shaped box of chocolates for Valentine's Day. The popularity of the boxes has only grown over the years. Each year, over 36 million heart-shaped boxes of chocolates are sold around the world.

How much will Valentine's Day contribute to the economy? ›

According to the National Retail Federation (NRF), 62% of consumers ages 25-34 plan to celebrate Valentine's Day in 2024. The projected total in general for spending is $25.8 billion, while the projection for spending specifically on significant others is $14.2 billion.

Is Valentine's Day about money or love? ›

Valentine's Day, whether you're coupled up with your boo or celebrating being single, is about love.

Who does inflation hurt the most? ›

Doepke and Schneider (2006) studied the scale of this redistribution and found that the main losers from inflation are old, rich households—the major bondholders in the economy.

What was inflation for February? ›

On a year-over-year (YoY) basis, inflation rose by 3.2% in February, a slight uptick from the 3.1% YoY rise in January.

Who profits the most from Valentine's Day? ›

9 Companies That Turned Valentine's Day Into A $17 Billion...
  • The Hershey Company. ...
  • Hallmark Cards. ...
  • Necco. ...
  • Vermont Teddy Bear. ...
  • Victoria's Secret. ...
  • Tiffany & Co. ...
  • Armellini Express Lines. Armellini Express Lines. ...
  • The U.S. Postal Service. Photo by Dario Cantatore/Invision for US Postal Service/AP Images.
Feb 14, 2014

Who spends more money on Valentine's Day? ›

Spending differs by gender and age. Men spend more on Valentine's Day ($200+), while women usually spend less. Millennials are the biggest spenders, with those in that age group planning to spend around $300 on the holiday.

How much money is spent on Valentine's Day 2024? ›

Planned Valentine's Day spending in the United States was expected to reach just under 26 billion U.S. dollars in 2024.

Does the Bible say about Valentine's Day? ›

Since the origin of Valentine's Day as a romantic holiday only dates back to the 14th century, the Bible doesn't have any specific messages about the day—but it does have a lot to say on the subject of love.

Who pays for Valentine's Day? ›

68% of women expect their male dates to pay, while 78% of men feel responsible for the cost. The person who extends the invitation for a date should pay the tab and tip.

What is the truth behind Valentine's Day? ›

Turns out, it was a pretty common name during Late Antiquity. As far as anyone can tell, the Saint Valentine of Valentine's Day was one of two guys preaching the good word in Rome in the third century. One of these two was martyred on February 14th 269, thus giving us the date for his eponymous day.

Do prices increase on Valentine's Day? ›

Prices rise around Valentine's Day as all parts of the supply chain, from growers to wholesalers to retailers, are stressed during the buying surge.

How much will people spend on Valentine's Day 2024? ›

This display of love will not come cheap. The National Retail Federation (NRF) estimates that consumers will spend a record $25.8 billion, an average of $185.81 per person, on Valentine's Day in 2024. It is no wonder that US retailers love the holiday. So, who was this Saint Valentine to whom they owe the windfall?

How do you think inflation affects you each day? ›

Inflation can impact the price of everything you need for daily living, from food to housing to what it costs to fill your tank so you can drive to work or put clothes on your back.

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