Average planned Valentine's Day spend by age U.S. 2022 | Statista (2024)

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Average planned Valentine's Day spend by age U.S. 2022 | Statista? ›

On average, U.S. consumers aged between 35 and 44 stated that they planned to spend about 280 U.S. dollars on Valentine's Day, making them the leading spenders of 2022. This age group was closely followed by 25 to 34-year-olds who planned to spend approximately 245 U.S. dollars on the most romantic day of the year.

Millennials are the biggest spenders, with those in that age group planning to spend around $300 on the holiday. What do people want for Valentine's Day?

This Valentine's Day, spending is expected to reach $14.2 billion, according to the National Retail Federation, which predicts the average consumer will spend $185.81. Some will spend more. “Pretty close to $900 to $1,000,” one Lompoc resident said.

Fewer than half of Americans — 38% — say they plan to celebrate Valentine's Day this year. People who are under 45 (47%) or in a relationship (53%) are more likely to say they intend to celebrate.

Overall, consumers plan to spend a total of $25.8 billion to celebrate Valentine's Day, on par with last year's spending and the third highest in the survey's history. Sixty-two percent of consumers ages 25-34 plan to celebrate this year, more than any other age group.

The National Retail Federation (NRF) estimates that consumers will spend a record $25.8 billion, an average of $185.81 per person, on Valentine's Day in 2024. It is no wonder that US retailers love the holiday. So, who was this Saint Valentine to whom they owe the windfall?

Baby Boomers (ages 55-75 years old) spend a total of $548.1 billion annually. Gen X (ages 36-54 years old) follow Boomers with $357 billion annual spend. Millennials (25-35) are next with $322.5 billion in annual spend. The Silent generation (ages 76 years and older) spend $162.9 billion annually.

Now, you may think residents in bigger states such as New York, Texas, California, and Florida would be the highest spenders on Valentines Day gifts. According to Clark's article, residents of Idaho, just to the north of Nevada, are the biggest spenders for this romantic holiday.

Retailers and restaurants are ready to cash in on an expected $25.8 billion for Valentine's Day spending this year, including $14.2 billion consumers will spend on significant others, according to the National Retail Federation (NRF). The total spending estimate is a bit less than the $25.9 billion reported in 2023.

For Valentine's Day 2024, roughly half of surveyed U.S. shoppers said they would buy chocolate or candy as a gift for another, making it the most shopped for Valentine's Day gift. About a third of respondents said they intended to purchase flowers.

What percentage of men don t make plans for Valentine's Day? ›

I'm glad I'm not the only person who doesn't get wrapped up in Valentine folderol. One trivia site says 64 percent of men do not make plans in advance for a romantic Valentine's Day with the Love of their Life.

According to Bustle, an overwhelming 43% of millennials think that Valentine's Day is the most romantic day to get proposed to!

Some have lost their love for the heart-shaped holiday.

However, that mentality doesn't hold true for all: 45% of Americans say they've skipped the holiday to save money, and over half (52%) say they'd avoid it altogether if they could.

SALT LAKE CITY — According to the National Retail Federation, the average American will spend about $185 celebrating Valentine's Day this year. The nation as a whole spends an estimated $25.8 billion.

Who is supposed to plan Valentine's Day? You may be curious about who typically leads in planning Valentine's Day celebrations. According to the survey results, a significant majority, 76.48%, believe the responsibility falls on the man. Only 23.5% of respondents feel that the girl or lady should plan Valentine's Day.

When asked how they would celebrate Valentine's Day in 2023, respondents in the United States were less likely to have plans the older they got. About three-quarters of Americans aged 18 to 24 years had Valentine's Day plans, while the same could only be said for about a third of those over the age of 55.

In 2021, men are expected to spend $6.2 billion more on Valentine's gifts than women, spending an expected $17.1 billion for men compared to $10.8 billion for women. As far as the average gift, men will spend almost double that of more than women.

Households headed by someone 35 to 64 years old account for the largest share of the population—53 percent— and an even larger share of overall spending— 63 percent.

3. Teachers receive the most valentines, followed by children, mothers, and wives. 4. Pope Gelasius established Valentine's Day in A.D. 500 in an attempt to appropriate the ancient pagan Roman fertility festival, Lupercalia, into Christianity.

This statistic shows the average annual total money earnings of individuals in the United States in 2022, by age group. In 2022, the average worker in the United States aged 45 to 54 earned an average of 82,280 U.S. dollars per year. That made 45 to 54 year olds the highest earning age group, on average, in 2022.