4 Important Valentine’s Day Statistics to Help You Plan Your Holiday – Rio Roses (2024)

We know you’re well into Valentine’s Day planning, and we wanted to help you make the most of this holiday. That’s why we’ve compiled four of the most important Valentine’s Day statistics so you can use the information as you prepare your 2023 marketing.

1. Overall Spending

Spending has continually increased for Valentine’s Day, except for the drop in 2021, influenced by Covid-19. In 2022, consumers spent close to $24 billion on Valentine’s Day gifts, the second-highest amount since 2007. The most popular gifts were candy (56%), greeting cards (40%), and flowers (37%).

2. Floral Spending

Customers spent $2.3 billion on flowers for Valentine’s Day in 2022, also the highest amount since 2007 (tied with 2020). As for the most popular flower, it will come as no surprise: red roses account for 70% of all Valentine’s Day flower purchases.

3. Spending by Demographics

Millennials spend the most on Valentine’s Day gifts, specifically those between the ages of 23 and 29. The highest spending averages come from these younger millennials ($266) and Generation X ($268). Additionally, almost 68% of men said they planned to purchase Valentine’s Day gifts, with an average spending amount of $339.

4. Email Marketing

Flower businesses send the most email marketing campaigns for Valentine’s Day. Between January 15 and February 14, more than 38% of email campaigns were for flowers, compared to 21% for mass merchants, 21% for chocolate, and 7% for jewelry. Plus, more people open emails about flowers: The email open rate for flowers is 17%, compared to 15% for mass merchants, 11% for chocolate, and 9% for jewelry.

4 Important Valentine’s Day Statistics to Help You Plan Your Holiday – Rio Roses (1)

How to Use These Valentine’s Day Statistics in Your 2023 Marketing
Now that you know these key Valentine’s Day statistics, here’s how to use them to increase your sales and revenue this holiday:

• Send your email marketing campaigns to key demographics
If you have this information, create an email list that goes to your millennial and Gen X customers and heavily promote to this list. Also, spend most of your time promoting to men, as they will spend more on flowers. Of course, don’t forget the rest of your list — just focus on these demographics to maximize your return.

• Promote on Facebook and Instagram to reach millennials
Millennials use Facebook more than any other demographic and spend a lot of time on Instagram as well. So, since this demographic is most likely to spend money on Valentine’s Day gifts, focus your promotional efforts on these two social media platforms.

• Write compelling subject lines to increase email open rates
You can easily improve your email open rates from the industry average (17%) by creating subject lines that your customers are more likely to open. “Limited time,” “% off,” “today only,” and “exclusive” are just some of the words proven to increase open rates. Remember to focus on your special discounts and offers to reach those last-minute shoppers.

These are just a few ideas to help you increase your revenue this Valentine’s Day. We can’t wait to see what ideas you come up with — and hear about your results!

4 Important Valentine’s Day Statistics to Help You Plan Your Holiday – Rio Roses (2024)


What is the statistic about Valentine's day? ›

Americans send 145 million Valentine's Day cards each year. According to Hallmark, a whopping 145 million Valentine's Day cards are exchanged every February 14 (and that's not even including all those kids' valentines exchanged in classrooms!).

What percentage of roses purchased on Valentine's day are red according to Rio roses? ›

According to Rio Roses, red roses make up 69% of all roses purchased. This is a popular perennial choice. Since Valentine's Day is also a day to celebrate all kinds of love—not just romantic love—make sure to have other varieties and colors of roses available for customers looking to give flowers to other loved ones.

What are three facts statistics on Valentine's day gift giving? ›

Valentine's Day Demographics
  • 67.68% of men said they would purchase Valentine's gifts for their loved ones;
  • Men are likelier to spend more on gifts, with an average spending of $249;
  • Women, on the other hand, have an estimated spending of $57;
  • 60% of flowers purchased by women on Valentine's Day are going to themselves.
Jan 15, 2024

What is the 4 day of Valentine? ›

February 10 - Teddy Day

Teddy falls on February 10. It is the fourth day of the Valentine's Week. People in love surprise their partners on this day by gifting them with adorable plushies or teddy bears.

What are 5 cool random facts? ›

101 of the best random fun facts
  • A cloud weighs around a million tonnes. ...
  • Giraffes are 30 times more likely to get hit by lightning than people. ...
  • Identical twins don't have the same fingerprints. ...
  • Earth's rotation is changing speed. ...
  • Your brain is constantly eating itself.

Is Valentines Day more for the girl or guy? ›

A new survey by One Poll showed that half of men questioned expected their partner to put in max effort for Valentine's Day. Only 36% of women felt the same. In Today's Talker — it seems men care more about Valentine's Day than women do.

How important is Valentine's Day? ›

Valentine's Day is celebrated around the world as a day to express affection and appreciation for loved ones, whether through romantic gestures, gifts, or even acts of kindness. According to the National Retail Federation (NRF), 62% of consumers ages 25-34 plan to celebrate Valentine's Day in 2024.

Who is Valentine's Day mainly for? ›

St Valentine's Day is an annual festival to celebrate romantic love, friendship and admiration. Every year on 14 February people celebrate this day by sending messages of love and affection to partners, family and friends.

How did Valentine's Day get its name? ›

Although there were several Christian martyrs named Valentine, Valentine's Day may have taken its name from a priest who was martyred about 270 CE by the Roman emperor Claudius II Gothicus.

How long do roses last? ›

Roses can last between 5-7 days in a vase; however, some varieties can last up to 2 weeks with proper care! If your roses look sad or droopy, change the water with the flower food solution and re-cut the stems. They should perk up in 2-3 hours.

What color are 69% of roses sent on Valentine's Day? ›

Roses: The Queen of Flowers for Valentine's Day

The most popular flowers by far are roses, at 84% of total flowers purchased, with red roses being the most popular at 69% of all roses purchased. Following this are mixed flowers (45%); other types of flowers such as tulips, carnations, or lilies (41%); and plants (29%).

What are 5 facts about Valentine's day? ›

  • A Roman fertility festival was the holiday's precursor. ...
  • There was more than one St. ...
  • Valentine's Day wasn't romantic until the Middle Ages. ...
  • The earliest known valentine has a sad love story behind it. ...
  • Wearing your heart on your sleeve might have been a real thing. ...
  • Cupid was a Greek god.
Feb 14, 2024

What are the top 7 bestselling products or services for Valentine's day? ›

  • Chocolates/Sweets.
  • Flowers.
  • Gift Cards/Vouchers.
  • Clothing.
  • Perfumes.
  • Valentine's Day Cards.
Jan 16, 2024

What are the top 3 flowers purchased for Valentine's day? ›

The Most Popular Flowers on Valentine's Day
  • Roses. There's no surprise here; roses are considered the most romantic flower. ...
  • Tulips. You may associate tulips with the start of Spring and Easter, but did you know red tulips symbolise true love? ...
  • Orchid. ...
  • Carnations. ...
  • Peony. ...
  • Sunflower. ...
  • Violets. ...
  • Chrysanthemum.
Jan 18, 2023

What are 5 facts about St. Valentine? ›

Here are a few surprising facts about Saint Valentine:
  • There was more than one Saint Valentine. ...
  • There was even a Pope Valentine. ...
  • Valentine means “healthy” and “strong.” One of the reasons it is hard to identify the “real” Saint Valentine is that Valentine or Valentinus was a popular Roman name.
Feb 10, 2023

What is a fun fact about February 14th? ›

On February 14th, 1849, photographer Mathew Brady took the first portrait of President James K. Polk. This event is significant in American history as it marked the beginning of presidential photography. February 14th is celebrated as National Donor Day in the United States.

Why is February 14 special? ›

February 14 is celebrated as Saint Valentine's Day in various Christian denominations; it has, for example, the rank of "commemoration" in the calendar of saints in the Anglican Communion. The feast day of Saint Valentine is given in the calendar of saints of the Lutheran Church.

What are good things about Valentine's day? ›

Valentine's Day is an opportunity to show affection or celebrate romance with cards, flowers, and candy. It's a good day for sweethearts, but it can also be a reminder of how expressions of love and caring may benefit the body.


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